TCC Podcast 11: Advice for a Beginning Copywriter with Amy Posner - a podcast by Kira Hug and Rob Marsh

In the 11th episode of The Copywriter Club Podcast, Kira and Rob talk with direct response copywriter Amy Posner running an agency and her move to freelancing, her lead magnet and what she includes with it to close more projects, her sales process and how she closed a $27,000 project, and the advice she would give to a copywriter who is just starting out. Great advice here. Don’t miss it.

Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:
Sponsor: AirStoryThe Copywriter Mastermind
Kolbe ProfileAmy's Info Kit
Ramit SethiAmy's Website
Kira’s websiteRob’s website
The Copywriter Club Facebook GroupIntro: Content (for now)
Outro: GravityFull Transcript:
KH: The Copywriter Club Podcast is sponsored by Airstory, the writing platform forprofessional writers who want to get more done in half the time. Learn more at airstory.co/club.

RM: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work process and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at The Copywriter Club Podcast.KH: You’re invited to join the club for episode 11 as we chat with freelance copywriter Amy Posner about her client proposal process, cold prospecting, being a direct response copywriter, and her thoughts about certifications for copywriters.

Thanks for coming back, Amy. I feel like we should share that we already have a interview due, and had a conversation with you, and it erased by accident and it was gold. It was pure gold.RM: We lost it, and we are sorry, but we are grateful to have you back.

AP: Yeah. I hope I can do whatever magic it was last time. I can’t remember.KH: The good thing is, it’s been a couple of weeks, so I have actually forgotten most everything we talked about, so this all feels fresh and new to me. We’ll just start from scratch here.

AP: Sounds good.KH: To start, Amy, I know that you’ve had a really evolved last year. You changed a lot in your business, and you joined The Copywriters Mastermind. Could you just share just kind of an overview of how your business has changed over the past year?

AP: Wow. That’s a big question. I’ll preface it by saying, I’ve been an entrepreneur for a long time and I seem to thrive on change, so that’s kind of like my MO. I’m not sure that that’s the best thing, but what’s happened this year has been really good. I have resisted choosing a niche for many years. I kind of niched in copy as opposed to like in a, in an industry sector.One of the things that I realized, at some point last year, was that I wanted to streamline my business. I started this ... What is this? 2016? The end of 2014, I developed this little mantra, which was “work less, earn more.” I set about trying to figure out, “How do I do that?” What I realized was I get bored easily, so I’ve always really enjoyed diversity. Doing different things. Working for different clients. I did a lot of jobs that were involved and complicated and many of them were one-offs.

Sometimes clients would come back after a year or two but I didn’t have a lot of regular, repetitive business. That meant two things. One is that I was learning. I was taking a big learning curve all the time, and I was enjoying that for a long time.The other thing was it meant I was always on the hunt. I decided that that wasn’t the most efficient way to run my business, so I looked for ways to streamline my efforts, and fulfill this “earn more, work less” kind of thing that I set up for myself. I don’t know if I answered your question exactly, but those are some of the broad strokes.

RM:  Amy, I’m really curious. You mentioned that you haven’t really niched yourself except to say that you’re a copywriter, but in a lot of ways you’ve, over the last few years, sold yourself as a direct response copywriter.

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