TCC Podcast #125: What it means to be a conversion copywriter with Lisa Pierson - a podcast by Kira Hug and Rob Marsh

Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered:
•  how Lisa went from journalism and PR to copywriter•  why she joined a mastermind when she wasn’t sure what a mastermind was
•  how she landed her first clients•  how she managed to start a business in the middle of massive life changes
•  why putting your self matters (and how it helps)•  when things started to “click” and how Lisa’s business has changed
•  how joining Match.com and online dating led to her first speaking gig•  the impact that speaking has had on her business
•  what else Lisa’s done to build her authority as a copywriter•  what it takes to be more competitive as a copywriter today
•  what she’s done to make her retainer agreements work•  what it means to be a “conversion” copywriter—it’s all about process
•  how she started “copy training” for companiesThis is a good one. You know the drill. To hear it, click the play button below or download the episode to your podcast app. And, as always, you can scroll down for a full transcript.



 The people and stuff we mentioned on the show:
CopyhackersInbound
theconversioncopywriter.comLisa’s Twitter
Lisa on YouTubeKira’s website
Rob’s websiteThe Copywriter Club Facebook Group
The Copywriter UndergroundIntro: Content (for now)
Outro: Gravity 
Full Transcript: 

Full transcript coming soon...

Further episodes of The Copywriter Club Podcast

Further podcasts by Kira Hug and Rob Marsh

Website of Kira Hug and Rob Marsh