TCC Podcast 15: The“No-Niche”Niche with Laura Belgray - a podcast by Kira Hug and Rob Marsh

Laura Belgray joins Kira and Rob to talk about everything from her work processes (she writes and brainstorms realtime with her clients watching via Skype) and finding confidence to what she would tell herself if she could go back in time to when she was just staring out and why she hasn't chosen a niche for her work. It's an in-depth discussion with the only copywriter Marie Forleo chose to create a copy course with. You don't want to miss this one.

Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:
Sponsor: AirStoryLaura Roeder
The Copy CureMarie Forleo B-School
Laura’s gross out blog postLaura’s newsletter (and website)
Amy PorterfieldMichelle Martello
Awesome ScreenshotKira’s website
Rob’s websiteThe Copywriter Club Facebook Group
Intro: Content (for now)Outro: Gravity
Full Transcript:Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at airstory.co/club.

Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work. That’s what Kira and I do every week at The Copywriter Club Podcast.Kira: You are invited to join the club for episode 15 as we chat with copywriter Laura Belgray, about her quirky brand, how she works with clients, her copywriting course, and where she finds the clients she loves to work with the most.

Rob: Hey Kira and Laura.Kira: Hello. Hey. How’s it going?

Laura: Oh it’s going great. You’re asking me?Kira: I’m asking both of you.

Rob: You’re the guest Laura so …Kira: We only care about you. We don’t really care about each other.

Laura: Okay, if you don’t care about Rob, it’s going great for me. Thank you.Rob: Laura, I am curious about your brand. It seems like a pretty good place to start. You have this sort of quirky humorous brand. We’re always told that we should niche down and yet it doesn’t feel like you’ve niched your brand at all. Would you tell us a little bit about the thinking behind how you present yourself to the world?

Laura: Sure. I mean I got to say I’m so glad that nobody told me that. I didn’t really look into how to set up my brand because it’s sort of evolved almost by accident, back when I was a promo writer for TV and started dabbling with private clients. It was never my intention to build the business of private clients. In fact somebody, my friend Laura Roeder, who you might know, told me, gave me advice way back when. She was like, “Don’t work with entrepreneurs. Stick with TV because entrepreneurs are so cheap.” It turned out to be not so true. They might have been back then, but entrepreneurs now, I think the common wisdom is invest in yourself, invest in your business, invest in the best and they will pay good money for great copywriting. They know how important it is.It’s become my business, and I never knew to niche down or niche down or however you pronounce it, and I’m really glad I didn’t know that because I think that I would go nuts writing for one kind of client. I’ve written a lot for say life coaches, and health coaches, and nutritionists, and people like that. The more I serve those clients, the more they come to me, the more I feel like, “Oh, everybody’s doing the same thing, everybody wants to say the same thing, everybody serves the same kind of client with the same kind of needs.” How many different ways can you say level up your game? You’ll step into your brilliance or … light a fire under your butt, or spark your creativity. It becomes very hard when you’ve written for so many of the same kind of client to come up with new ways of saying something, even though there are a million ways to say the same thing. You just burn out.

Further episodes of The Copywriter Club Podcast

Further podcasts by Kira Hug and Rob Marsh

Website of Kira Hug and Rob Marsh