TCC Podcast #225: Paying Things Forward with Chima Mmeje - a podcast by Kira Hug and Rob Marsh

One of the things we love about The Copywriter Club Facebook group is that we have members all over the world… in just the last 60 days, members from 99 different countries on every continent except Antartica—places like Bulgaria, Colombia, Lithuania, Nigeria, India, and of course the UK, US, Australia, and Canada—have stopped in to read posts, ask questions, comment or just learn from the advice and wisdom shared in the group. Our guest for the 225th episode of The Copywriter Club Podcast is SEO copywriter and content strategist, Chima Mmeje, who like so many others, joined the group and used the information she found there to hone her business as she started looking for clients. And now, she’s paying it all forward.

She talks about:•   studying LinkedIn for lead generation (then landing her first client with her very first post!)
•   the reason we should focus on human content just as much as expert content•   articulating her process in order to raise her prices
•   blogging to generate organic leads and answer frequently asked questions•   her initial struggle of finding her value — and building her authority as an African copywriter...and so much more
•   Chima also spoke about The Freelance Coalition for Developing Countries — the initiative she started to pair experienced copywriters, marketers and creatives with their counterparts in developing countries.Click the play button below, or scroll down for a full transcript. And if you haven't yet, subscribe with your favorite podcast app to make sure you never miss an episode.





 The people and stuff we mentioned on the show:
Chima's webpage
Chima's LinkedIn
Kira’s websiteRob’s website
The Copywriter Club Facebook GroupThe Copywriter Underground


 Full Transcript:
Kira:   One of the things we love about The Copywriter Club Facebook group is that we have members all over the world. In just the last 60 days, members from 99 different countries on every continent except Antarctica... Places like Bulgaria, Columbia, Lithuania, Nigeria, India and of course, the UK, U.S., Australia and Canada, they've all stopped to repost, ask questions, show up in the group, comment or just learn from the advice and wisdom shared in the group. Our guest for the 225th episode of The Copywriter Club Podcast is Chima Mmeje, who like so many others, joined the group and used the information she found there to hone her business as she started looking for clients. And now, she's paying it all forward.

Rob:   We'll share Chima's story and how she's paying her experience forward in just a minute but first, this podcast episode is brought to you by The Copywriter Underground, that's the incredibly valuable membership for copywriters who are ready to start investing in their business, improving their sales skills, their proposals and building a network that supports them with ideas, leads and more. As a member of the Underground, you have access to a full sales training course, our proposal training course, the persuasion training course plus dozens of other trainings to improve your copywriting, your mindset and marketing your own business. To learn more, visit the thecopywriterunderground.com.

Kira:   As we like to do, we started off by asking Chima how she ended up as an SEO copywriter and content strategist.Chima Mmeje:   I used to work for a company that are based in the UK. I worked with them remotely from 2017 until April 2019 and while I was working with them, most of the content we're creating was for these big SEO agents in the UK, they were the biggest SEO agents in the UK at the time. And I realized that I always had the most fun when I was writing content for them, as against writing content for clients in other industries. And my boss used to have a background working with Google, so he was always very helpful in answering questions and my interest kept growing. So by the time I left, I played around with several industries,

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