TCC Podcast #248: Beginning with High Standards with Dayana Mayfield - a podcast by Kira Hug and Rob Marsh

Dayana Mayfield joins The Copywriter Club podcast for the 248th episode. Dayana is a SaaS copywriter who focuses on SEO and conversions. After deciding to pursue writing as a career to inspire her daughter to follow her passions, she found copywriting. If you want to learn how to grow your business through networking and online platforms, this episode is for you.



Here’s what we talk about:



* How copywriting and editing are completely different skill sets.

* Becoming the sole provider in a foreign country.

* What it takes to learn SEO copywriting and what the difference is.

* The pros of Upwork and going from $16 hr to $175 hr in 2 years.

* What you should do when you don’t have a copywriting portfolio.

* The better way to cold pitch and land new clients.

* How Dayana was able to save for 4 months of maternity leave in 1 year.

* Why you shouldn’t lower your standards when you need money fast.

* The future of copywriting. Is it still worth it?

* The benefits of verifying who you could potentially be working with.

* Misconceptions of the SaaS industry and why it could be the right niche for you.

* The proper way to vet your prospects.

* Why SEO is important and could keep your lead list hot and ready.

* Navigating manic bipolar disorder and having a successful business.

* How PR and SEO go hand in hand and why you need both in your business.

* Being multi-passionate and starting a second business.

* The difference between a vertical and horizontal niche.

* How you can find leads via podcasts and backlinks.

* What actually happens when you begin to niche down and position yourself as the expert.







Whether you’re reading the transcript or listening in, you won’t want to miss this episode.

























The people and stuff we mentioned on the show:





Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Think Tank

Tiffany’s website

Dayana’s website





Full Transcript:

Rob:



There's more than one approach to choosing a niche, and the most common of course is choosing an industry to specialize in, but there are other approaches too like choosing a particular deliverable or a kind of project that you work on. That's generally called horizontal niching. We've even seen copywriters niche by the customer that they work with. Our guest for this episode of The Copywriter Club Podcast is Dayana Mayfield, and she told us about how she's adding a second horizontal niche to her business. We're going to let her tell you all about it in just a minute, but first I want to introduce my guest host for this episode. That's Tiffany Ingle. Hey, Tiffany.

Further episodes of The Copywriter Club Podcast

Further podcasts by Kira Hug and Rob Marsh

Website of Kira Hug and Rob Marsh