TCC Podcast #91: Mass Persuasion Triggers with Bushra Azhar - a podcast by Kira Hug and Rob Marsh

Persuasion expert and copywriter Bushra Azhar joins Kira and Rob for the 91st episode of The Copywriter Club Podcast. This is a fun one. We covered a lot of ground with Bushra, beginning with her meteoric rise and success (she worked hard for it) and the principles she teaches in her books and webinars. The stuff we covered includes:

•  how Bushra went from corporate consultant to copywriter and landed her first client•  how her business shifted when she launched an online course
•  why she worked around the clock—for pennies—for weeks and the massive impact it had on her business•  how she made $7500 by making a single presentation
•  why it’s harder to get results from Facebook groups today vs. a few years age•  why you should never PM people with advice on Facebook—and what to do instead
•  brand positioning—how to do it and what not to do•  the 8 persuasion triggers and how to use them
•  what accountants use for birth control (it’s a joke, people)•  what Bushra’s business looks like today
•  the mistakes she’s made on her way to making more than $1 millionThere’s a ton of value in this one—you won’t want to miss the discussion of the persuasion triggers which will help you improve your writing whether you write BoF copy or ToF content. To get this one in your ear buds, visit iTunes, Stitcher or click the play button below. You can read and download a full transcript by scrolling down.


The people and stuff we mentioned on the show:Copyhackers article
Laura BelgrayMass Persuasion Method by Bushra Ashar
ThePersuasionRevolution.comKira’s website
Rob’s websiteThe Copywriter Club Facebook Group
Intro: Content (for now)Outro: Gravity
Full Transcript:Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

Kira: You’re invited to join the club for episode 91, as we chat with copywriter and autoher of Mass Persuasion Method, Bushra Azhar, about her story; persuasion triggers and why you need to use them; and how she’s found success creating programs for entrepreneurs; what she wishes she had done differently; and her advice for copywriters who want to grow quickly.Kira:  Welcome, Bushra.

Rob:  Hey, Bushra.Bushra:  Hey Kira; hey Rob! Thank you so much for having me; it is an utter honor. And yes, I just clapped my hands, so if you heard a blast in your ear, I am sorry!

Rob:  I’m clapping too.Kira: Laughs. Let’s all clap!

Bushra: So it doesn’t look awkward, so I don’t look like a two-year old. But, thank you so much for having me. It is an utter pleasure; I am very excited.Kira: No, we’re great. You’ve been at top of our list actually. We’ve wanted to have you on the podcast for a while. So glad you are finally here. And Bushra, a great place to start is just with your story, especially for anyone who has not heard of you before. How did you end up running your business, and copywriting, and persuasion?

Bushra:  Oh, okay. So first off all, thank you so much. It’s a funny, funny note that I will tell, which I will think, it is probably... like I’m making a massive boo-boo in front of all the copywriters community, but I have to say this: you just introduced me, and you said “copywriter”, and the thing is, I don’t identify myself as a copywriter, because I have never taken any copywriter training. And, when I started my business, I wasn’t really sure which copywriting was which. So it the w-r-i-t-e, or is the r-i-g-h-t?Kira:  Laughs.

Rob:  Laughs.Bushra:  And I said okay, which is which? I just knew that I’m good at using words to make a sales argument. That’s something that I’ve always done. That has always been my strength. But I never really thought there was a need for something like this,

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Website of Kira Hug and Rob Marsh