TCC Podcast #98: Making day rates work with Tarzan Kay - a podcast by Kira Hug and Rob Marsh

For the 98th episode of The Copywriter Club Podcast, Kira and Rob bring back one of the most popular guests from the first few weeks of 2017—Tarzan Kay. Tarzan’s been a great friend to us (and the club) so we were thrilled to have her back to talk about how her business has changed in the year since we last talked and how having a baby forced her to change how she worked. We talked about:

•  how her business has changed since we talked more than a year ago•  why (and how) she has moved to day rates for most of her projects today
•  how day rates work and why clients like them•  what day-rate clients can expect as far as deliverables go•  what the day rate process and schedule looks like
•  the next step for clients after they book their first day•  the place mindset plays with day rates and asking for more money
•  ideas for stepping out of your own thoughts to work on mindset•  how you can identify your mindset around money
•  her approach to affiliate launches and what she does to succeed•  the #1 lesson she’s learned from working with affiliates
•  how she found balance through a major life-change•  her advice to copywriters who want to take their business to the next level

Tarzan has built a following among copywriters working on their mindsets and looking for new models for their business. If you’re like them, you’ll want to listen in on this discussion. Click the play button below, or scroll down for a full transcript. And of course you can also find it at iTunes, Stitcher or your favorite podcast app. 
The people and stuff we mentioned on the show:Tarzan’s first episode
Denise Duffield ThomasLaura Belgray
Julie StoianB-School
Copy SchoolKira’s website
Rob’s websiteThe Copywriter Club Facebook Group
Intro: Content (for now)Outro: Gravity

Full Transcript:Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for episode 98 as we chat with freelance copywriter, Tarzan Kay, for the second time about her business and what's changed over the past year. What it takes to do a successful affiliate promotion, getting over money issues and selling day rate intensive packages.

Kira:   Welcome back Tarzan.Rob:   Hey Tarzan.

Tarzan:   Thanks for having me back guys.Rob:   We are so excited to have you back. In fact, like you're one of the very rare few people that have come back to the show more than once. So thanks for doing that.

Tarzan:    It's a real honor you know. I actually think you guys should do more episodes just the two of you, because I really like those ones. They're some of my favorites.

Kira:   Awe, thank you for saying that.Rob:   Now, we'll let you go and Kira and I will talk ourselves.

Kira:   And this interview is over, we are done.Rob:   Thanks, thanks for that. Hey let's start out by you catching us up on what's been going on in your business over the last year. Because, the last time we talked, and people can go back to that episode 9, 89 episodes ago, and check out what you said then. What's been going on for you over the past year?

Tarzan:    Well, a lot has changed. So in August, I was surprised to learn that I was pregnant. Total surprise baby, which I wasn't planning for at all, and it threw a major monkey wrench into my plans, in the best way though. So, I had to adapt, and figure out how I was going to take time off and really change, kind of restructure a little bit. For one thing, I used way more hours with my VA and I've scaled that up since learning that I was pregnant.

In January, and February since then, I've pretty much transitioned to day rate work almost exclusively. I have two clients who I just love the heck out of,

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Website of Kira Hug and Rob Marsh