Bryan Gildenberg Part IV of VI Brand Transformation - a podcast by Peter V.S. Bond & Sri Rajagopalan

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?

We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)??

1. Are brands delivering #SEO A + content that consumers seek? Maybe

2. Private label - continue the good fight? No, the impact is minimal

3. How will consumers engage with brands hereon? Digital

4. Can perishable brands build an effective #DTC strategy? Tough

5. How should brands look at technology as an asset vs a service? Good talk

6. Is #ecommerce above or below the line? Ep 5

7. Which brand CRM strategies are poised to succeed in #omnichannel digital? Weakness

8. How do brands need to organize internally? Irrelevant

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