Luxury Brand Management with Revlon's Oshiya Savur - a podcast by Peter V.S. Bond & Sri Rajagopalan

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it take to win in a category with massive #diversion ?

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