Podcasts by The Creative Influencer

The Creative Influencer

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

Further podcasts by Jon Pfeiffer

Podcast on the topic Marketing

All episodes

The Creative Influencer
The Influencer Agreements Series: Overview from 2023-11-02T01:21

Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewi...

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The Creative Influencer
Justin Flom: Audience Engagement Magician from 2023-10-25T17:10

Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one bil...

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The Creative Influencer
Influencer Management Agreements: Fee (Manager's Compensation) from 2023-08-17T01:03

Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer managemen...

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The Creative Influencer
Influencer Management Agreements: Scope: What does a Manager do? from 2023-04-16T04:17

Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and b...

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The Creative Influencer
NIL Collectives from 2022-10-12T18:55

Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives.

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The Creative Influencer
NCAA Interim Rules for NIL from 2022-09-15T03:12:02

Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA’s interim policy relating to a student athlete’s exploitation of their name, image and like...

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The Creative Influencer
Joel Green: #Filtering from 2022-08-31T17:48:51

Episode Three of Season Six. We interview Joel Green. Joel is a former professional basketball player, the CEO of Pro Level Training,—through which he runs Nike Sports ...

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The Creative Influencer
Where are they now? from 2022-08-25T03:15:16

Minisode Two of Season Six. In this minisode, Jon asks the question “Where are they now?” about the influencers turned court correspondents that gained notable followin...

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The Creative Influencer
Phoebe Hines: Dancing to the Top from 2022-08-17T19:29:19

Episode Two of Season Six. We interview Phoebe Hines. Phoebe is a TikTok personality known for her dance moves and choreography with almost 1,000,000 followers and 35 m...

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The Creative Influencer
Depp/Heard Influencers as Court Correspondents from 2022-08-11T06:11:39

Minisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial.

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The Creative Influencer
Angela Engel: Partnership Publishing from 2022-08-03T18:10:23

Episode One of Season Six. We interview Angela Engel. Angela is publisher and founder of the Collective Book Studio, which is a partnership publisher.

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The Creative Influencer
Is California addicted to lawsuits (or to social media)? from 2022-03-23T19:00

Minisode Eleven of Season Five. In this minisode, Jon talks about a new bill in California that will make social media companies responsible for the addictive design fe...

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The Creative Influencer
Beth Rylaarsdam: Explosive follower growth from 2022-03-19T00:45:28

Episode Seven of Season Five. We interview Beth Rylaarsdam. Beth is a social media influencer, plus-size model, motivational speaker, a body acceptance advocate and Lip...

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The Creative Influencer
Caveat Emptor Influencerum from 2022-02-23T20:00

Minisode Ten of Season Five. In this minisode, Jon discusses the cautionary tale of disgraced influencer Brittany Dawn, who sold “customized” fitness plans that were the same for everyone, and w...

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The Creative Influencer
ADA for Social Media from 2022-02-16T20:00

Minisode Nine of Season Five. In the second minisode in our series about online accessibility and making sure your content is ADA compliant, Jon details best practices all influencers should imp...

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The Creative Influencer
ADA for Websites from 2022-02-02T20:00

Minisode Eight of Season Five. This is the first of two minisodes about online accessibility and making sure content is compliant with laws like the Americans with Disabilities Act and how it ap...

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The Creative Influencer
Copyright ‘Small Claims’ from 2022-01-26T19:00:10

Minisode Seven of Season Five. In this minisode, Jon talks about a new copyright ‘small claims’ process that will help creators protect their work more economically.

A full transcript of ...

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The Creative Influencer
Instagram Imposters from 2022-01-13T01:31:28

Minisode Six of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon responds to an email about fake social media accounts that steal the ide...

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The Creative Influencer
Adrian Lurie: YouTube Masterclass from 2022-01-05T20:00

Episode Six of Season Five. We interview Adrian Lurie. Adrian is co-founder of Dragonfruit Media, a video production and YouTube agency.

Adrian discusses current YouTube engagement best-p...

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The Creative Influencer
Jon Pfeiffer: Flipping the Script from 2021-12-17T20:00

Episode Five of Season Five. We flip the script and interview Jon Pfeiffer.

We talk about Jon’s experience as an entertainment lawyer, his work with influencers and creatives and his thou...

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The Creative Influencer
TikTok Monetization from 2021-11-10T19:00

Minisode Five of Season Five. In this minisode, Jon answers a listener question about why they’re not making any money on TikkTok despite a high follower count and compares platform monetization...

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The Creative Influencer
Joi Wade: A Busy (Joiful) Bee from 2021-10-27T18:00

Episode Four of Season Five. We interview Joi Wade.

Joi is a YouTuber, an entrepreneur, an author, co-host of a travel podcast, a recent graduate from University of Southern California—al...

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The Creative Influencer
NCAA and Congress fight while advertisers wait on the sidelines from 2021-10-13T19:00

Minisode Four of Season Five. In this minisode, Jon details the ongoing legal uncertainties around NIL deal-making for college athletes.

A full transcript of this episode is available at ...

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The Creative Influencer
Student Athletes to make $1.5 billion on NIL in first year from 2021-10-06T19:00

Minisode Three of Season Five. Jon discusses the influx of dealmaking in just the first three months of student athletes being able to be paid for their name, image and likeness.

A full t...

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The Creative Influencer
Taylor Rochestie: A New 20/20 Vision from 2021-09-29T18:00

Episode Three of Season Five. We interview Taylor Rochestie. Taylor is the author of A New 20/20 Vision: Cultivate Joy, Reprogram your Mind, and Define a Life Through an Authentic Lens. And by t...

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The Creative Influencer
Instagram’s New Age Verification from 2021-09-22T18:00

Minisode Two of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Instagram’s new age verification requirements and what parents...

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The Creative Influencer
Rebecca Hulse: Rebellious Rituals from 2021-09-02T01:00

Episode Two of Season Five. We interview Rebecca Hulse. Rebeca is a speaker and author who is “in the business of change.” She recently published the book Rebellious Rituals, a personal developm...

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The Creative Influencer
Don’t Forget Disclosures! from 2021-08-25T19:00

Minisode 1 of Season 5.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a listener’s question about disclosures.

A full transcript o...

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The Creative Influencer
Alivia D’Andrea: Inspiring Growth and Transformation on YouTube from 2021-08-18T23:37:01

Episode One of Season Five. We interview Alivia D’Andrea.

Alivia has over 2.25 million YouTube subscribers and creates videos about food, self-improvement and the delightfully, chaotic ad...

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The Creative Influencer
Season Five, Here We Go! from 2021-08-11T20:35:34

We are excited to announce the launch of Season Five of The Creative Influencer podcast. This is going to be a great season.

Our guests this season are wide ranging—from YouTube stars, to...

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The Creative Influencer
The NCAA is not above the law from 2021-07-01T00:18:35

Minisode Fifteen of Season Four. In this minisode, Jon discusses the US Supreme Court’s decision in NCAA v. Alston and what it means for student athletes who want to be influencers.

A ful...

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The Creative Influencer
The NCAA is not above the law from 2021-07-01T00:18:35

Minisode Fifteen of Season Four. In this minisode, Jon discusses the US Supreme Court’s decision in NCAA v. Alston and what it means for student athletes who want to be influencers.

A ful...

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The Creative Influencer
Student Athlete Branding Best Practices from 2021-06-23T18:00

Minisode Fourteen of Season Four. In this minisode, Jon outlines best practices for a student athlete to develop their brand and build a following, with practical tips and suggestions.

A ...

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The Creative Influencer
Elise Brisco: Influencing Holistic and Healthy Aging from 2021-06-16T18:00

Episode Twelve of Season Four. We interview Elise Brisco. Dr. Brisco is a health and wellness influencer who uses her background as an integrative optometrist and a clinical homeopath, to promot...

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The Creative Influencer
Social Media Audits for Student Athlete Influencers from 2021-06-09T17:00

Minisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influen...

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The Creative Influencer
What is not allowed under NCAA’s new NIL rules from 2021-05-26T18:30

Minisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NC...

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The Creative Influencer
What is allowed under NCAA’s new NIL rules? from 2021-05-20T00:42:23

Minisode Eleven of Season Four. In this minisode, Jon takes a closer look at what is allowed under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA ...

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The Creative Influencer
NCAA will pass college athlete name, image and likeness rules from 2021-05-12T18:00

Minisode Ten of Season Four. In this minisode, Jon returns to his series on college athletes being able to profit from their name image and likeness and discusses the NCAA’s recent decision to m...

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The Creative Influencer
Rebecca Otis Leder: How to build connections for career success from 2021-04-21T16:11:07

Episode Eleven of Season Four. We interview Rebecca Otis Leder. Rebecca is the author of KNOCK – How to Open Doors and Build Career Relationships that Matter.

Knock is a great book regard...

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The Creative Influencer
SAG Influencer Agreement: Pros and Cons from 2021-04-14T17:30

Minisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by infl...

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The Creative Influencer
Justin Kline: Fortune 500 Influencer Marketing from 2021-04-07T17:00

Episode Ten of Season Four. We interview Justin Kline. Justin is the co-founder of Markerly, a marketing company and an influencer marketing software platform that helps influencers connect with...

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The Creative Influencer
SAG Influencer Agreement: Overview from 2021-03-31T20:00

Minisode Eight of Season Four. In this minisode, Jon provides an overview of the new agreement from the Screen Actors’ Guild of America covering content created by influencers when they are paid...

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The Creative Influencer
The Power Five’s position on NIL from 2021-03-17T18:30

Minisode Seven of Season Four. In this minisode, Jon continues his series on college athletes being able to profit from their name image and likeness and takes a deeper dive on the Power Five’s ...

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The Creative Influencer
Beto O’Rourke: Promoting Positive Political Change from 2021-03-10T19:00

Episode Nine of Season Four. We interview Beto O’Rourke.

Beto represented Texas's 16th congressional district in the United States House of Representatives from 2013 to 2019. Beto came to...

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The Creative Influencer
Federal Name, Image and Likeness Legislation from 2021-03-03T20:00

Minisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently ...

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The Creative Influencer
Justin Blaney: Will post for profit from 2021-02-24T19:30

Episode Eight of Season Four. We interview Justin Blaney. Justin is an adjunct professor at the University of Washington Michael G. Foster School of Business where he teaches a course on influen...

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The Creative Influencer
Alston v. NCAA from 2021-02-17T20:00

Minisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college ...

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The Creative Influencer
Adi Kunalic: Athletic Influence with Opendorse from 2021-02-03T19:00

Episode Seven of Season Four. We interview Adi Kunalic. Adi is the co-founder of Opendorse, the platform used by professional athletes and now college athletes to measure engagement metrics and ...

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The Creative Influencer
NCAA Delays College Athlete Vote from 2021-01-27T17:04:20

Minisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athlet...

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The Creative Influencer
Garrett Klassy: Ready Now from 2021-01-20T19:30

Episode Six of Season Four. We interview Garrett Klassy.

Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved i...

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The Creative Influencer
Matthew Dicks: Homework for Life from 2021-01-07T00:47:28

Episode Five of Season Four. We interview Matthew Dicks.

Matthew is a bestselling author, podcaster and teacher. He is also a great storyteller. Matthew is 45-time Moth StorySLAM champion...

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The Creative Influencer
Niel Robertson: The future of social media from 2020-11-25T19:00

Episode Four of Season Four. We interview Niel Robertson. Niel is the cofounder of influencer.co, which can be described as LinkedIn for influencers and creators. Influencer.co makes it easy for...

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The Creative Influencer
Student Athlete Influencers (update) from 2020-11-18T19:00

Minisode Three of Season Four.  In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagr...

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The Creative Influencer
Influencer Collaborations: Dos&Don’ts from 2020-11-11T20:00

Episode Three of Season Four.  This is special episode that breaks with our usual Q&A format.  Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Do...

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The Creative Influencer
YouTube and PTSD from 2020-11-04T20:00

Minisode Two of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about how and when you can sue for emotional damages for extreme...

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The Creative Influencer
Kamla Pande: Moondust Management from 2020-10-28T18:00

Episode Two of Season Four. We interview Kamla Pande. Kamla is the founder of Moondust Management, a full-service talent management company for digital-first entrepreneurs and personalities.

...

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The Creative Influencer
Is Instagram Reels like Batman? from 2020-10-21T17:00

Minisode One of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok kil...

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The Creative Influencer
Neal Schaffer: Influencer Marketing deep dive from 2020-10-14T19:00

Episode One of Season Four. We interview Neal Schaffer. Neal is a global keynote speaker, university educator, social media agency owner, social media strategy consultant and the author of “The ...

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The Creative Influencer
Season Four, Here We Go! from 2020-10-07T19:00

We are excited to announce the launch of Season Four of The Creative Influencer podcast. This is going to be a great season.

Our guests this season are wide ranging—from YouTube stars, to...

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The Creative Influencer
The American Influencer Council from 2020-08-12T19:00

Minisode Twenty-one of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answer’s Paul’s question about the new lobbying group called t...

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The Creative Influencer
Rena Owen: Creating with Genuine Influence from 2020-08-05T22:28:09

Episode Seven of Season Three. We interview Rena Owen. Rena is a published author and an actor, currently playing a role on the hit television series, Siren. She is also one of only six actors i...

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The Creative Influencer
Countries and Influencers Quit TikTok from 2020-07-15T19:00

Minisode Twenty of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses how TikTok’s under even more fire now, as countries are ...

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The Creative Influencer
Tools and services to help you quickly create content from 2020-07-08T19:00

Minisode Nineteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon explores a few great tools and services you can use to quickly pro...

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The Creative Influencer
Cobra Kai is Leaving YouTube for Netflix from 2020-07-01T19:00

Minisode Eighteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this special follow-up minisode to episode four of season two, Jon discusses how Co...

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The Creative Influencer
YouTube Video Chapters from 2020-06-24T19:00

Minisode Seventeen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about a new feature on YouTube and how to add it to your ...

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The Creative Influencer
Sydney Serena: A Big Announcement from 2020-06-17T18:11

Episode Six of Season Three. We interview Sydney Serena.

Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesot...

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The Creative Influencer
Instagram will (finally) pay Influencers from 2020-06-10T23:10:08

Minisode Sixteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon goes into the details of Instagram’s recent announcement that it ...

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The Creative Influencer
Target and Instagram Checkout from 2020-05-29T22:05:29

Minisode Fifteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Checkout and Target’s recent arrival to the...

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The Creative Influencer
TikTok and COPPA: More trouble for TikTok? from 2020-05-20T22:49:41

Minisode Fourteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow up minisode, Jon discusses Children’s privacy concerns around Tik...

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The Creative Influencer
The Virtual Influencer from 2020-05-13T19:00

Minisode Thirteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to last week’s question, Jon discusses how the talent...

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The Creative Influencer
AI Influencers: the new “Artificial Influencer” from 2020-05-06T19:00

Minisode Twelve of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the rise of fake avatars and the use of Artificial Intel...

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The Creative Influencer
Sydney Serena: A Big Announcement (Teaser) from 2020-04-29T19:00

Episode Six of Season Three. We interview Sydney Serena.

Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesot...

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The Creative Influencer
YouTube Shorts from 2020-04-15T20:00

Minisode Eleven of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses YouTube’s plans to take on TikTok, as well as a brief hi...

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The Creative Influencer
How is COVID-19 affecting Influencers? from 2020-04-01T16:00

Minisode Ten of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the impact coronavirus and resulting stay-at-home orders ar...

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The Creative Influencer
Amelia Edmondson: Influencing Authentically from 2020-03-26T01:10:33

Episode Five of Season Three.  We interview Amelia Edmondson.  Amelia is an Instagram Influencer who, after graduating from Pepperdine with a degree in Advertising last year, went all-in on maki...

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The Creative Influencer
#Coronavirus Challenge from 2020-03-18T19:00

Minisode Nine of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the viral-seeking behavior of the recent #Coronavirus Chal...

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The Creative Influencer
Is TikTok in Trouble? from 2020-03-11T19:00

Minisode Eight of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the U.S. government’s ban of TikTok on all of their phone...

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The Creative Influencer
Is Instagram Bigger than YouTube? from 2020-02-27T01:26:53

Minisode Seven of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a question about who makes more: YouTube Creators or Instag...

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The Creative Influencer
The YouTube Children’s Content Fund from 2020-02-20T00:22:46

Minisode Six of Season Three.  In this special follow-up minisode, Jon revisits the settlement between the FTC and YouTube relating to COPPA. Now, YouTube is establishing a $100 million fund to ...

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The Creative Influencer
Ricky Williams: The Heisman Healer from 2020-02-12T15:00

Episode Four of Season Three. We interview Ricky Williams. Ricky is a renaissance man and multi-faceted influencer. He is an elite professional athlete with a wide-ranging curiosity that has led...

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The Creative Influencer
Booze Ads on Instagram from 2020-02-06T02:26:01

Minisode Five of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon revisits the topic of alcohol on Instagram, with developments since la...

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The Creative Influencer
What do platforms count as a view? from 2020-01-30T02:04:46

Minisode Four of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Netflix’s change in how they count video views and compares ...

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The Creative Influencer
Is Instagram the new Craigslist? from 2020-01-23T06:37:20

Minisode Three of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the growing underbelly of Instagram, where influencers ar...

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The Creative Influencer
Linnea Miron: High-powered lawyer to Astrologist and CEO of Real Wellness from 2020-01-16T16:09:45

Episode Three of Season Three. We interview Linnea Miron.

Linnea talks to us about her path from a corporate lawyer at one of the world’s largest law firms to CEO of Real Wellness, a cann...

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The Creative Influencer
The Student Athlete Influencer from 2019-12-19T05:09:35

Minisode Two of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses whether the NCAA is going to allow college football players...

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The Creative Influencer
Aja Dang: Blazing a personal path from 2019-12-06T07:36:58

Episode Two of Season Three. We interview Aja Dang.

Aja is a YouTube creator, known for her honest and positive lifestyle vlog and her passion for helping animals. She also co-hosts the p...

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The Creative Influencer
New FTC Disclosure Rules? from 2019-11-28T01:50:53

Minisode One of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the new FTC document called “Disclosures 101 for Social Med...

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The Creative Influencer
Tiffany Mitchell: When BuzzFeed Attacks from 2019-11-20T20:19:06

Episode One of Season Three. We interview Tiffany Mitchell. Tiffany is an Instagram influencer based in Nashville. She was involved in a motorcycle accident and later posted about it on Instagra...

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The Creative Influencer
Season Three, Here We Go! from 2019-11-14T01:25:19

We are excited to announce the launch of Season Three of The Creative Influencer podcast. This is going to be a great season.

Our guests this season are wide ranging—from Instagram to the...

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The Creative Influencer
Robert Kozinets: Influencer 201 from 2019-09-18T23:57:35

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets.

Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Comm...

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The Creative Influencer
Robert Kozinets: Influencer 101 from 2019-09-12T06:56:20

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a ...

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The Creative Influencer
News from YouTube? from 2019-09-05T01:18:36

Minisode Thirteen of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from...

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The Creative Influencer
Taryne Renee: From YouTuber to Podcaster from 2019-08-29T06:50:52

Taryne Renee is the co-host of the “Unsolicited Advice” Podcast with Ashley McDonal. She is also a former YouTuber, who quit YouTube after building a sizable following.

Taryne tells us he...

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The Creative Influencer
Isn’t it Illegal? (Smoking Ads) from 2019-08-23T00:35:38

Minisode Twelve of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the wild-wild-west of advertising on Social Media when it c...

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The Creative Influencer
Travis Eliot: Influencing Inner Peace from 2019-08-14T14:00

Episode Twelve of Season Two. We interview Travis Eliot. Travis is an internationally known yoga instructor, meditation teacher, musician, author and entrepreneur. He is the creator of the DVD s...

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The Creative Influencer
YouTube, Children’s Content and Algorithm Changes from 2019-08-07T15:00

Minisode Eleven of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode, Jon discusses recent changes to YouTube’s recommendatio...

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The Creative Influencer
Natalie Brunell: Just the Facts from 2019-08-02T05:58:47

Episode Eleven of Season Two. We interview Natalie Brunell. Natalie is a Journalist with a capital “J”—she has won an Emmy Award for breaking news coverage and an Emmy nomination for investigati...

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The Creative Influencer
Did YouTube cross the creepy line? from 2019-07-25T15:00

Minisode Ten of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses advertising targeted at children on YouTube, how the FTC may f...

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The Creative Influencer
Mike Bienstock: The Business Advisor Behind Your Favorite YouTubers from 2019-07-17T16:00

Mike Bienstock is the CEO of Semaphore, a premier business management and tax solution firm specializing in servicing digital creators.

Mike sits down with us to discuss how Semaphore evo...

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The Creative Influencer
How do I monetize my YouTube videos? from 2019-07-10T15:00

Minisode Nine of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon walks through the steps to monetize YouTube videos (and the requirement...

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The Creative Influencer
Will Hurd: From the CIA to Congress from 2019-07-03T16:12:04

Episode Nine of Season Two. We interview Will Hurd. Will is the Representative for Texas’s 23rd congressional district and has been described as one of the leading voices on technology in Congre...

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The Creative Influencer
What does an entertainment lawyer do? from 2019-06-26T15:00

Minisode Eight of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about what entertainment lawyers do and about what h...

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The Creative Influencer
Ashley Felts: Advertising on Social Media from 2019-06-19T18:12:45

Episode Eight of Season Two. We interview Ashley Felts. Ashley is the vice president of the digital division at Murphey O’Brien, an integrated public relations and digital advertising agency. Pr...

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The Creative Influencer
Virtual Reality on YouTube from 2019-06-11T15:40:19

Minisode Seven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a ...

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The Creative Influencer
Brian Freeman: Nano-Influencer Marketing from 2019-06-05T15:05:17

Episode Seven of Season Two. We interview Brian Freeman. Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. H...

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The Creative Influencer
Gabbie Hanna: Faking Coachella from 2019-05-29T15:00

Minisode Six of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a qu...

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The Creative Influencer
Stephen Perlstein: Building a Podcast Empire from 2019-05-22T15:00

Episode Six of Season Two. We interview Stephen Perlstein. Stephen is the Director of Podcast Network at the digital media company Studio71. In this role, he helps digital creators maximize the ...

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The Creative Influencer
How will I know if they like me? from 2019-05-15T15:00

Minisode Five of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the rumors circulating around Instagram testing...

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The Creative Influencer
Savannah Wix: Miss Arizona USA from 2019-05-08T15:00

Episode Five of Season Two. We interview Savannah Wix. Savannah was crowned Miss Arizona USA 2019, and competed in the Miss USA Pageant just last week. Prior to this, Savannah won the Miss Malib...

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The Creative Influencer
I’m a YouTube Influencer. Why will I be sued? from 2019-05-01T15:00

Minisode Four of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the five most common ways a YouTuber can find t...

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The Creative Influencer
Josh Heald: Wax On, Wax Off from 2019-04-24T15:00

Episode Four of Season Two. We interview Josh Heald. Josh is a writer, executive producer, and co-creator of the YouTube Premium original series “Cobra Kai,” the hit extension of the Karate Kid ...

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The Creative Influencer
Gigi Hadid - How can this be? from 2019-04-17T15:00

Minisode Three of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about a lawsuit filed against Gigi Hadid regarding c...

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The Creative Influencer
Dr. Berman: The Life of a Celebrity Doctor from 2019-04-10T15:00

Episode Three of Season Two. We interview Dr. Jennifer Berman. Dr. Berman is a New York Times best selling author, a practicing urologist, a pioneer and leading authority in the field of female ...

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The Creative Influencer
Operation Varsity Blues and Olivia Jade from 2019-04-03T15:00

Minisode Two of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what will likely happen to Olivia Jade, and influe...

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The Creative Influencer
Adam Krasner: Transforming Creators into Moguls from 2019-03-27T15:00

Episode Two of Season Two. We interview Adam Krasner. Adam started his career in the mail room of William Morris Endeavor. While at William Morris, he worked with clients including Donald Trump....

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The Creative Influencer
Is it Cheating? from 2019-03-20T15:00

Minisode One of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, we answer a question about what constitutes cheating in the age of social med...

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The Creative Influencer
Rodney Faraon: From the CIA to Hollywood from 2019-03-13T14:00

Episode One of Season Two. We interview Rodney Faraon. Rodney is a former CIA analyst. While in the CIA he was a member of the President’s Daily Briefing team and CIA director, George Tenant’s, ...

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The Creative Influencer
The Creative Influencer is Back! from 2019-03-06T15:00

Welcome to season two of the Creative Influencer Podcast, hosted by Jon Pfeiffer. We are excited to be back!

Season two will build on season one. We have some great guests lined up for yo...

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The Creative Influencer
Best Friend's Challenge, Creative Influencer Style from 2019-01-16T17:55:11

This is the last, and bonus, episode of Season One. Veronica Sams and Erica Schenk play our version of “The Best Friends Challenge.” 

Stay tuned for Season Two which will drop in February...

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The Creative Influencer
Erica Jean: Plus size model and Influencer from 2019-01-02T17:29:49

Episode Fifteen of Season One. We interview Erica Jean. Erica was the first plus size female model to ever be on the cover of a fitness magazine and ultimately won a Teen Choice Award. She uses ...

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The Creative Influencer
Veronica Sams: Fashion Photographer from 2018-12-19T20:03:28

Episode Fourteen of Season One.  We interview Veronica Sams.  Veronica is a Los Angeles based photographer who shoots fashion models and swim models. She uses word of mouth and Instagram to grow...

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The Creative Influencer
Chris McDonal: Mother of Ashley Nichole and Alisha Marie from 2018-12-05T17:00

Episode Thirteen of Season One.  We interview Chris McDonal. Chris, a musician and former IRS agent, shares what it’s like to be the mother of two social media juggernauts – Ashley Nichole and A...

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The Creative Influencer
Paul Merrell: the Third Merrell Twin from 2018-11-21T16:00

Episode Twelve of Season One. We interview Paul Merrell. Paul is the father of Vanessa & Veronica Merrell – The Merrell Twins. In addition to his Daily Dad Jokes series on YouTube, he has shot a...

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The Creative Influencer
Carter Sharer: Award winning designer to Influencer from 2018-11-07T17:40:04

Episode Eleven of Season One. We interview Carter Sharer. Carter takes us through his journey from award winning designer to YouTube Influencer. His love of robotics and cars makes his videos tr...

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The Creative Influencer
Lizzy Sharer: from Carnegie Mellon to YouTube Star from 2018-10-24T16:17:29

Episode Ten of Season One. We interview Lizzy Sharer. Liz shares her thoughts on growing a YouTube following. In the nine months since she started her YouTube channel, Liz has attracted 1.5 mill...

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The Creative Influencer
Brian Dunbar: a Super Bowl Ad Heavy Hitter from 2018-10-10T14:00

Episode Nine of Season One.  We interview Brian Dunbar. Brian has worked on ten different Super Bowl commercials and we take a deep dive into his last three involving Pierce Brosnan, Christopher...

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The Creative Influencer
Don Knight: Cannabis Connoisseur and Entrepreneur from 2018-09-26T14:00

Episode Eight of Season One. We interview Don Knight. Don is an influencer in charge of the Instagram account The High Society with 1.5 million followers. He gives us a look into the start of Th...

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The Creative Influencer
Ashley Nichole: an Influencer on the Rise from 2018-09-12T19:29:25

Episode Seven of Season One. We interview Ashley Nichole. Ashley is an influencer who is on the rise with over 1.1 million YouTube subscribers and over 900,000 Instagram subscribers. She gives u...

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The Creative Influencer
Evegail Andal: Manager to A-List Influencers and a Corgi from 2018-08-29T14:00

Episode Six of Season One. We interview Evegail Andal. Evegail is the founder of Matter Media Group, a boutique talent management agency. Evegail shares insights from her life as a talent manage...

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The Creative Influencer
Kaila Methven: fashion designer, CEO, heiress …. Remarkable. from 2018-08-16T23:16:22

Episode Five of Season One. We interview Kaila Methven. Kaila is a fashion designer, dominatrix, Kentucky Fried Chicken heiress, CEO of her own business and an Influencer with over 1 million Ins...

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The Creative Influencer
Amber Scholl Bedazzles her Life from 2018-08-01T14:00

Episode Four of Season One.  We interview Amber Scholl.  When Amber graduated from Pepperdine University in Malibu she had dreams of becoming the biggest entertainment reporter in the world, the...

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The Creative Influencer
Alisha Marie: the rejuvenation of a social media workaholic from 2018-07-31T14:00

Episode Three of Season One. We interview Alisha Marie who has 7.6 million YouTube subscribers and 3.7 million Instagram followers.  Alisha has been described as the hardest working influencer o...

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The Creative Influencer
Don't Buy an Instagram Account from Someone in Turkey from 2018-07-30T16:33:40

Episode Two of Season One. “Martin” (not his real name) bought an Instagram account from someone in Turkey. Two weeks later, Martin’s new account had been hacked away by the person who sold it t...

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The Creative Influencer
Lonelygirl15 and YouTube's First Product Placement Deal from 2018-07-25T17:00

Episode One of Season One. We interview Greg Goodfried head of digital talent at UTA. Greg is also the co-creator of Lonelygirl15, YouTube’s first big hit. Greg shares a detailed account of the ...

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The Creative Influencer
Coming Soon...the First Season of The Creative Influencer from 2018-07-17T16:55:37

Welcome to The Creative Influencer podcast hosted by Jon Pfeiffer. Every other week we interview influencers and other creatives. Our goal is edutainment. We want to entertain you while helping ...

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