Welcome Back to the CX Show - a podcast by SAP Customer Experience

from 2018-09-12T06:59

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Welcome back to The CX Show podcast. We’re thrilled to return with a brand new host, Kevin Cochrane, CMO, SAP Customer Experience and several exciting new episodes that will be launched in the coming weeks. If you just can’t wait, check out a quick preview and calendar of upcoming episodes below:


  • Celebrating CX Day with Ingrid Lindbgerg: In honor World #CXDay2018 on October 2, Ingrid Lindberg will share her path to becoming a Chief Experience Officer. She will detail the top lessons from her career and speak to how the perception of customer experience has evolved over the course of her time in the field.

  • Intelligent Marketing to Enable Total CX: Bernard Chung, Senior Director of Solution Marketing at SAP, and Kevin Cochrane will review results of a study conducted with Loyalty 360 and define the meaning of Total CX, specifically the technologies, processes and systems marketing executives are employing today to foster intelligent marketing.

  • Transforming Customer Relationships Through the Digital Landscape: Bertram Schulte, Chief Digital Officer at SAP, and Kevin Cochrane will share the benefits digital channels provide as a unified way to bring customers what they need, when they need it, all in one place. They will explain how to give B2B customers unique buying journeys that match the same ease and simplicity of B2C experiences.

  • The Digital Identity, What You Need to Know: Kevin Cochrane will speak with Rooly Elizerov, Founder of Gigya, about his book The Digital Identity Crisis, exploring how an explosion of personal identity data is transforming technology, business and society.


    • Meet Your Host:

    Kevin Cochrane, Chief Marketing Officer of SAP Customer Experience

    Kevin was appointed as the Chief Marketing Officer of SAP Customer Experience in February 2018. He has spent over 20 years in the technology industry focused on his vision for the creation of the Digital Experience Platform market and the unification of CRM. Kevin holds a degree in International Relations from Stanford University. He is also an avid runner, participating in a variety of half-marathons and other races around the world. Follow Kevin on Twitter @kevinc2003 and connect with him on LinkedIn.

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