#012: The Governance of the Data - a podcast by Michael Helbling, Tim Wilson, and Moe Kiss

Most people find the concept of governance about as interesting as an afternoon of quality control work at the beige paint factory. If you agree with this sentiment and are listening to this week's podcast, we hope to change your mind! With special guest John Lovett, Senior Partner at Web Analytics Demystified, Tim, Michael and Jim talk about what governance is for a digital analytics practice, why it's so darned important, and how anyone can get started. All of this AND a little poetry (really!) for the low, low price of 45 minutes of your time, in the Digital Analytics Power Hour.

Further episodes of The Analytics Power Hour

Further podcasts by Michael Helbling, Tim Wilson, and Moe Kiss

Website of Michael Helbling, Tim Wilson, and Moe Kiss