#036: Attribution Revisited with Jim Novo - a podcast by Michael Helbling, Tim Wilson, and Moe Kiss

Back by popular demand: attribution! This time, we brought in an
adult on the subject: Jim Novo of The Drilling Down Project. A lot
of questions get tackled in this episode: Should "gut feel"
ever trump "the data?" Which is a better analogy for attribution:
PV=nRT or the distillation of bourbon? Will this podcast *ever*
have flawless audio quality? These questions and more definitively
answered. All in under 52 minutes.

Further episodes of The Analytics Power Hour

Further podcasts by Michael Helbling, Tim Wilson, and Moe Kiss

Website of Michael Helbling, Tim Wilson, and Moe Kiss