#065 - Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit - a podcast by Michael Helbling, Tim Wilson, and Moe Kiss

We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to bend their brains a bit around that very topic. And, they left the discussion thinking differently about conversion rates, and even realizing that scroll tracking might just have a valuable application! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Further episodes of The Analytics Power Hour

Further podcasts by Michael Helbling, Tim Wilson, and Moe Kiss

Website of Michael Helbling, Tim Wilson, and Moe Kiss