21. Bob Moesta: Spotting Non-Consumption - a podcast by Clay Christensens Forum for Growth and Innovation at the Harvard Business

We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!

Further episodes of The Disruptive Voice

Further podcasts by Clay Christensen's Forum for Growth and Innovation at the Harvard Business

Website of Clay Christensen's Forum for Growth and Innovation at the Harvard Business