37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta - a podcast by Clay Christensens Forum for Growth and Innovation at the Harvard Business

This week on The Disruptive Voice, Derek van Bever, Director of The Forum for Growth & Innovation and Senior Lecturer at Harvard Business School, is joined in the studio by Bob Moesta and Andrew Glaser for an illuminating discussion of the “paradox of innovation” through the lens of Jobs-to-be-Done Theory. Andrew is Chief Strategy Officer at American Signature, Inc. and an outspoken evangelist for JTBD, which was co-architected by Bob Moesta, President and CEO of the Re-Wired Group. We’re delighted to bring you this conversation on the disjunct between innovator and consumer perceptions, leveraging Jobs Theory effectively in an organization, and the role of honesty and vulnerability in JTBD interviews.

Further episodes of The Disruptive Voice

Further podcasts by Clay Christensen's Forum for Growth and Innovation at the Harvard Business

Website of Clay Christensen's Forum for Growth and Innovation at the Harvard Business