051 | A.J. Andrassy and Chad Mullavey, ASICS - a podcast by Believe in the Run

We had a blast up at the Falmouth Road Race last week, and we wanted to share the experience with our listeners (2:04). We also sat down with two employees of one of the hottest running brands out there in ASICS. A.J. Andrassy and Chad Mullavey give us the inside scoop on how they scout and recruit wear-testers, the differences between the United States and foreign markets, how the Novablast became an overnight sensation, and much more (28:20). 

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