ASMR – can brands use make use of this audio phenomenon? - a podcast by TheDrum

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

Further episodes of The Drum Arms Podcast

Further podcasts by TheDrum

Website of TheDrum