Do It Day 2017 USA: Interview with Paul Gionfriddo, president and CEO of Mental Health America - a podcast by TheDrum

For this year's Do It Day, we seek to destigmatize mental health and, in the US, we are working with Mental Health America to find ways to creatively and effectively amplify their message.

Today (October 10th) is the hack portion (the execution phase takes place November 16th)and we spoke with Paul Gionfriddo, president and CEO of Mental Health America, to find out his thoughts midway through the process.

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