Gucci and gamers: reaching today's most lucrative audience - a podcast by TheDrum

On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming.

From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience.

Further episodes of The Drum Arms Podcast

Further podcasts by TheDrum

Website of TheDrum