Marketing trends in Asia: what they mean for your business - a podcast by TheDrum

Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which requires its own particular expertise to succeed in.

In this episode we’re joined by four experts to discuss marketing and retail trends across Asia, with a focus on how brands are thinking about moving into - and out of - the countries it contains. Kemosabe’s John Speers, The APS Group’s Fiona Zeng, Emerging Comms’ Domenica di Lieto and Tong Digital’s Adam Knight provide us with insight into what brands need to consider when they think about marketing in Asia.

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