Reinventing roads with users and commerce in mind - a podcast by TheDrum

In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

Further episodes of The Drum Arms Podcast

Further podcasts by TheDrum

Website of TheDrum