Sports experiences: how the sports organisers, fans and brands are changing - a podcast by TheDrum

In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

Further episodes of The Drum Arms Podcast

Further podcasts by TheDrum

Website of TheDrum