Virtual influencers: why you should make your own influencer - a podcast by TheDrum

In this episode of Marketing Stories with Diane Young, we take a look at the rise of virtual influencers - including our very own Floresta Nas. Why are brands investing in virtual influencers, what does it say about our relationships with fame and social media, and what are the implications for flesh and blood influencers?

Further episodes of The Drum Arms Podcast

Further podcasts by TheDrum

Website of TheDrum