Ecommerce experiments: Why, How and what to avoid | Oliver Palmer&Yaron Been - a podcast by Yaron Been

Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.

Topics Covered: -Why you probably shouldn’t A/B test -User research done right

-What is a bad way to prioritize A/B tests and why you SHOULD use it

-How to build an expermination culture

and much more…

For more info:

https://www.oliverpalmer.com/

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Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
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https://www.facebook.com/groups/EcomXFactor

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Further episodes of The EcomXFactor Podcast: Ecommerce, Funnels

Further podcasts by Yaron Been

Website of Yaron Been