How To Market To Senior Consumers? | Roy Koren&Yaron Been - a podcast by Yaron Been
from 2023-02-27T19:41
Roy Koren is the Co-founder & CEO of SeniorMarket.
Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
Topics Covered:
-Why senior consumers?
-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts
-The aging population is diverse with many subgroups, aging's new image & terminology
-Why are young grandmothers considered 'Super consumers'?
- What are the post-Covid19 implications regarding marketing to seniors?
And much more...
For more info:
https://www.linkedin.com/in/korenroy/
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Further episodes of The EcomXFactor Podcast: Ecommerce, Funnels
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Website of Yaron Been