How ads persuaded guerillas to lay down arms - a podcast by BBC Radio 4
from 2016-12-23T18:46
::
::
A peace deal which ended half a century of armed conflict was signed between the Colombian Government and the rebel group, the FARC in 2016.
One man who played a role in helping bring about the ceasefire is Jose Miguel Sokoloff.
He's not a politician or a military expert, but an expert in advertising. As he explained to Radio 4's PM programme, it was his unusual campaign that helped demobilize the FARC rebels.
(Photo: Xmas lights on trees Credit: Getty images)
Further episodes of The Eddie Mair Interview
Further podcasts by BBC Radio 4
Website of BBC Radio 4