26 - Mads Jensen on developing sales and sales processes in B2B SaaS - a podcast by Brian Moretta, Hardman & Co

Generating sales in critical for any business, so its good to get someone on who has a playbook that works. Mads Jensen of Superseed focusses on B2B SaaS and helping his investee companies get those early sales and, when appropriate scale up.

We talk about the challenges for startups: how to find those early customers, the difference between soliciting enough customer feedback and losing focus, when you know you have customer market fit and when to start scaling your sales up. We also talk about pricing and the role investors can play.

Superseed - https://www.superseed.com/

Suggested books:

Good Strategy/Bad Strategy: The difference and why it matters by Richard Rumelt

Further episodes of The EIS Navigator

Further podcasts by Brian Moretta, Hardman & Co

Website of Brian Moretta, Hardman & Co