Show 439 - Smart Marketing is about Help not Hype - a podcast by Anna Farmery
from 2013-06-15T23:45
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The Engaging Brand podcastcoveringsocial marketing, business ideas and brand marketing tipshas a new episode but first...
The listener winning an Engaging Brandgoodie bag isChristina Lattimerwho wins someHarvard BusinessGifts as well!
Anna Farmerydiscusses withJay Baer
- Stop trying to be amazing and try to be useful with your brand marketing.
- How content marketing is not a reason - being useful is the purpose for content marketing.
- How the business rules have remained constant no matter what new technology is being created.
- How search engine is decreasing in importance from 84% to just over 60% for finding your website.
- How to watch future trends not just what is happening now....e.g. think voice search and how we speak rather than how we write for search engines.
- How companies will be valued via their apps not their brands in the future.
- Will websites eventually become 'defunct'?
- The importance of creating apps that allow customers to make the purchasing decision by making their life better.
- Case studies on how a horticultural firm create youtility.
- The difference in deliveringYoutilityfor B2B to B2C
Remember you can email me atanna@theengagingbrand.com, join me ontwitter,Google+orFacebook.
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