Show 460 - How Music Can Provide a Hit Brand - a podcast by Anna Farmery

from 2013-11-10T08:37:45

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This weeks The Engaging Brand podcastcovering social marketing, business ideas and brand marketing tipssees Anna Farmeryspeaking with Richard Jankovichabout how sonic branding is helping leading brands.

  • What does music bring to branding?
  • How music can help create community.
  • How the role of music has changed from shouting the emotion you should feel to subconsciously to help you find your own emotion.
  • How you must understand the essence of the brand - and what your brand stands for...
  • How music in marketing represents what the brand stands for...not to sell the product.
  • Is music more trustworthy than marketing copywriting?
  • The science of music in retail
  • Will brands replace the music publishers?
Sasha Drevic is chosen as listener of the week, chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU!

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