Show 460 - How Music Can Provide a Hit Brand - a podcast by Anna Farmery
from 2013-11-10T08:37:45
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This weeks The Engaging Brand podcastcovering social marketing, business ideas and brand marketing tipssees Anna Farmeryspeaking with Richard Jankovichabout how sonic branding is helping leading brands.
- What does music bring to branding?
- How music can help create community.
- How the role of music has changed from shouting the emotion you should feel to subconsciously to help you find your own emotion.
- How you must understand the essence of the brand - and what your brand stands for...
- How music in marketing represents what the brand stands for...not to sell the product.
- Is music more trustworthy than marketing copywriting?
- The science of music in retail
- Will brands replace the music publishers?
Would love to hear your thoughtsanna@theengagingbrand.com, or why not join the community ontwitter,Google+orFacebook.
Further episodes of The Engaging Brand
Further podcasts by Anna Farmery
Website of Anna Farmery