Show 461 - Marketing in Context - a podcast by Anna Farmery

from 2013-11-16T23:30

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The Engaging Brand podcastcovering social marketing, business ideas and brand marketing tipsthis week sees Anna Farmeryspeaking with Professor Chris Hackleyabout Marketing in Context.

They discuss marketing in context including

  • Are we lazy about marketing today?
  • The idea of social context and how marketing has a role within that social context
  • Should marketing bridge the customer to the business or the business to the customer?
  • What is the role of marketing - activation, engagement?
  • What is marketing in context?
  • How social conversations are often based on misunderstanding.
  • The need for critical self analysis in marketing
And finally the listener of the week is Priston Millchosen from all the shares about the show this week - a goodie bag is all yours!
If you have any thoughts that you want to share then join me ontwitter,Google+orFacebook...love to hear your opinion and ideas.

Further episodes of The Engaging Brand

Further podcasts by Anna Farmery

Website of Anna Farmery