Show 461 - Marketing in Context - a podcast by Anna Farmery
from 2013-11-16T23:30
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The Engaging Brand podcastcovering social marketing, business ideas and brand marketing tipsthis week sees Anna Farmeryspeaking with Professor Chris Hackleyabout Marketing in Context.
They discuss marketing in context including
- Are we lazy about marketing today?
- The idea of social context and how marketing has a role within that social context
- Should marketing bridge the customer to the business or the business to the customer?
- What is the role of marketing - activation, engagement?
- What is marketing in context?
- How social conversations are often based on misunderstanding.
- The need for critical self analysis in marketing
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