Show 487 - Using Mobile Surveys for Customer Insights - a podcast by Anna Farmery

The Engaging Brand podcastcovers social marketing, business ideas and brand marketing tips.

Anna Farmerytalks to Mark Penson, CMO of Survey Anyplace. The show covers

• What is the definition of modern market research?
• Is mobile market research more independent than customer focus groups?
• Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
• Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
• The importance of providing a customer incentive to fill out a customer survey.
• The role of gamification in market research.
• Are mobile surveys only valuable in real time?

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