Show 506 - Marketing Insights For Targeting LGBT market - a podcast by Anna Farmery
from 2014-10-06T11:12:36
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How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.
- Is the LGBT a specific market - should we treat it differently?
- Aren't the same marketing techniques relevant to any target market?
- Why LGBT marketing is about just making everything pink!
- Tips for LGBT marketing that shows authenticity.
- The importance of self confidence in marketing.
- The power of social networking within LGBT marketing.
- How Facebook is a great geo targeting tool.
- The importance of partnerships in LGBT marketing.
- Is the LGBT spending higher per person?
- How marketers can get it wrong?
Remember you can grab a copy of From Busy-ness to Business in 30 Days! (Social Mastery Book)- the ebook that accompanies this show.
Further episodes of The Engaging Brand
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