TES 022 - Finding the Right Customers That Will Buy From You - a podcast by Mel Abraham

In this episode, #1 Bestselling Author, Mel Abraham digs further into understanding who the target market and customer is. Understanding it is vital because customers are the key to success. You have nothing if there aren't any customers that are willing to buy the things you sell.

So, we need to develop a commercially viable product that is able to create a difference in people's lives. Those people aren't just your customers but everyone who is associated with your business.

Concept of Market Selection

For market selection, understand the six elements that we need to consider. It will help us to recognize our CORE market. CORE market is where you can have a Connection, Originality, Results and Excellence in.

1.   Identity: We need to identify the people that we are trying to serve. Find their demographics like age, gender as well as their geography like where they live. It will take some direct research methods like interviews for getting this information.

2.   Clarity: We need to solve three kinds of problems: (1) known and spoken, (2) known and unspoken, and (3) unknown and unspoken. Find the exact problem that you are willing to solve. Then come up with a viable solution that is elegant and distinct so that people are willing to pay for it.

3.   Location: Don't just find out where the customers are physically located but also figure out where they are looking for solutions. Know where the marketplace looks for the answer to the problems you defined. Once it is located, you will know where you need to be.

4.   Define the Solution: Describe the solution in terms that your market understands. Clearly state how will you be solving their problems in a unique or distinct way.

5.   Objections: Find the major objection the market might have. The target customers might not know about you, your products and whether it works or not. Do the things necessary to overcome these objections. You can use social proof, testimonials, case studies and recommendations while being transparent to get over the objections.

6.   Who do they listen to: Discover the people that the target market talks with and listens to. If you can connect with people that are making recommendations, you can create trust there.

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

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THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

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