TES 023 - Getting More Connection and Sales With the Ideal Customer Profile - a podcast by Mel Abraham

In this episode, #1 Bestselling Author, Mel Abraham continues the journey and drill further into defining our customers. After we have an idea of who the CORE market is, we need to figure out the identity and persona of the specific customer we are trying to serve.

Concept of and Defining the Customer Profile

An intimate relationship with customers will help us gain their loyalty. It will make them come back for our products with great support. They will also refer us to others. For this, we will have to:

Listen to customers: Focus on what they say and do. Learn what they are saying to others in different places. Follow their actions on places like social media. What we are trying to understand is their needs and frustrations. Participate in the conversation to get the insights to their actions.

Discover what they are looking for: Examine the features that they want. Identify the changes that they are looking for by going out there, creating a dialogue and mixing with them. Know what is liked and disliked about your products and services. The common gripes will help you to fix and tweak the things you provide.

Find what customers are seeing and hearing: It is beneficial to know about the information that reaches the ears and eyes of your customers from different media sources. Know everything that is being said about your products and stay a step ahead. Create products that will allow you to direct the communication.

Learn what is frustrating your customers: Gather information about the obstacles that are aggravating them. Do not speculate at all. Without pretending to know what customers want, learn their real aspirations and dreams. Elevate a step higher to fulfill their aspiration and give them something greater.

Understand what customers are thinking and feeling: People buy from us because they want to feel something. They are looking to get a benefit from the product. When you recognize them deeply, you will understand their pain and gain. You will be able to speak to them at a level that will create intimacy.

So, ultimately take the core market and define the ideal customer persona with great precision. Ask questions and get involved to understand what they are hearing and seeing, thinking and feeling. Put that all together and change the dynamics of your relationship with customers.

 

 

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

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THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

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