1309: Really Challenging Yourself on Your Ideas long Before Starting Anything with Ashley Merrill Founder and Owner of Lunya Co - a podcast by Neil Ball

As the founder of Lunya, Ashley Merrill and her team are reinventing sleepwear for the modern woman through innovation, design, and quality; resulting in a carefully edited collection of must-have pieces. Lunya’s core mission is simple - to make women’s lives better through product, experience and example. Ashley is utilizing Lunya, her background in tech and investing, to build her personal mission of helping create opportunity for women and girls. Beyond building Lunya, Ashley is an active supporter and board member for Girls Inc., a supporter of both Upstream and Planned Parenthood, and invests in many female entrepreneurs and funds. She is a Southern California native and resides there with her two young children and her husband.

“it kind of comes back to that hedgehog principle. I like to advise people to really challenge themselves on their ideas long before they try to start anything. And I think you should be your harshest critic so that by the time you go to other people you are very confident in asking the tough questions and in answering the tough questions. And I do find that that trio of questions, that hedgehog principle about whether it’s defensible, about whether your idea can make money and about whether you have the passion and drive to go with distance are very useful”…[Listen for More]

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