1885: The Importance of Storytelling in Business with Paul Smith Founder and Owner of Story Makers LLC - a podcast by Neil Ball

Paul Smith is one of the world’s leading experts in business storytelling. He’s the bestselling author of several books, including The 10 Stories Great Leaders Tell and Lead with a Story, holds an MBA from the Wharton School, and is a former executive of The Procter & Gamble Company.

“test market your ideas… Test market your idea before you quit your job… Test market your idea while you have still got your main job and the income is coming in because you might have to try three or four ideas before you find one that works. And that we you have not thrown your family out on the streets trying to find this brilliant entrepreneurial idea. And establish your success criteria upfront… Pick what are your success criteria for this test market and then if you hit it then you can go and you can feel good about it that you’ve made a wise decision”…[Listen for More]

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