Ep29: 3 Core Offers of a 6k+ Coaching Business - a podcast by Heather Alice Shea, CEO + Founder of Atmana Coaching Academy

from 2020-07-07T12:30

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Are you over the hype of “here’s how to get to a 10K month!” marketing hook yet? When you are just starting out as a coach, it’s horribly unrealistic to think that you’re going to create that within the first few months of your business.  

It’s a tired, old, and worn out message and at this point, honestly, a little boring. And while I'm all about making BHAG’s (big, hairy, audacious goals) as much as the next person, I believe we can lose sight of the power of little in the ever-present quest for bigger, better, more.

 

 What is the key to growing and scaling your business is far more simple than you realize? What if it’s about learning how to focus on growing… little.

 

Mastering the fundamentals. The non-sexy, “Hey this sh*t doesn’t look good on my IG feed, but it damn sure works!” kind of components of your business? What if you didn't have to worry about fancy funnels, insanely complicated nurture sequences that take 10 years for your client to get through, and a lifetime for you to build? What if all the crap you don’t like doing in your business…. isn't actually necessary?

 

I’m here to tell you that most of it isn’t.

 

I built my coaching practice from the ground up, client by client, session by session, using almost NONE of the tactics offered in the coaching world today. Here is what I have discovered.  There are 3 core problems for emerging intuitive coaches like you, and it’s a big one when it comes to trying to apply those ideas into your business.

  1. The strategy or offer is focused on making as much money as possible, not necessarily “doing the coaching” work you want to do.

    • Focusing on scaling in and of itself isn’t bad. But when you are just starting out, you aren’t supposed to focus on scaling!  You don’t even have confidence or experience yet in your coaching enough to even wrap your head around. 

  2. The strategy being offered doesn’t take into consideration that you are literally building your own methodology of coaching, in addition to trying to build a business at the same time.

    • You are here to create a unique work.  Your business needs to be structured in a way that allows that to happen, while still monetizing.

  3. In trying to go too big too soon, they step over a dime to pick up a nickel.

 

So, how do you start your business strong, will you give yourself a chance to discover, hone, and own the unique work you are here to do in the world? The answer lies in creating 3 core offers in your business that allows you to practice your craft, grow your confidence, Have the flexibility to meet your clients where they are, while still steadily and from a very grounded place.

 

In other words, starting a little helps you go big faster…

 

In Atmana, we train our coaches first strive for 6K months using 3 core offers, coaching just 7 clients a week. 

 

Listen to today’s podcast to learn how to do it.

  • 1:00 Why focusing on 10K a month is not healthy for you as a new coach.

  • 4:10 Why a 6K a month is more realistic for you as a new coach.

  • 6:20 Heather shares why you must focus on little growth and the fundamentals and not the shiny objects.

  • 9:10 What Heather wanted to do and focus when she started her coaching practice.

  • 11:30 Why some marketing or business coaches’ advice are not effective - Purpose first, Profit next.

  • 14:40 Your first years of running your coaching business is discovering your unique coaching methodology.

  • 16:10 What is the Unicorn Effect?

  • 17:05 Heather shares her thoughts on trying to grow too fast too soon.

  • 20:05 What is the Goldilocks Method? Why is it best for you and your clients?

  • 20:50 The two states of being of clients: Their level of readiness and willingness to change.

  • 21:50 1st Offer: Private Sessions - Your Bread and Butter Offer

  • 24:10 2nd Offer: Your Kickstarter Package - Bite-Size Offer

  • 25:55 3rd Offer: Your Signature Package - Your Masterpiece

  • 29:40 Heather shares the math and how scaling your business is doable using the 3 core offers.

Soul Stirring Quotes

“Embrace the idea that you can focus and grow on the little, small growth.”

“Be a change agent and use your intuition as a skill and deeply connect with someone.”

“Your highest value is purpose first, profit next - this is why we become a coach.”

“You have a way of being that needs to come forward from within you as you work with every client.”

“You have to scale and build your business at the appropriate time, and hone in on what makes you special.”

“It’s totally fine to not overfocus on money and feel good with the work you are doing.”

“You have to have offers that meet your clients where they are and their change needs.”

“It’s about having offers that meet your clients where they are and scale.”

“Just focus on doing what you love. Focus on your creativity and what you offer to really come forward.”

 

Links Mentioned:

Further episodes of The Everyday Intuitive

Further podcasts by Heather Alice Shea, CEO + Founder of Atmana Coaching Academy

Website of Heather Alice Shea, CEO + Founder of Atmana Coaching Academy