Ep41: What's Required to Build your Business that Marketers Don't Tell You - a podcast by Heather Alice Shea, CEO + Founder of Atmana Coaching Academy

Do this, do that… Here’s how you SHOULD market to your audience. Here’s how you get your business to the top… Have you heard all of these from so-called “marketing gurus”?

Yes, it looks so good when we see these in social media, in ads, and all over the internet. But are these business marketers really telling you what you should do to help your empire grow? In this podcast episode, Heather gets into the nitty-gritty of what is required to build your business. She dishes out nine points that will help you set up a business that is true to your highest purpose. You will hear her strong suggestions, tips, and the truth in a business. You will hear real-life examples, what goes behind her business, and what she creates in order to bring her business to a higher level.

 

Are you ready to bring more into your business and create a system that truly works for you? Then make sure you listen in and dive into this episode!

 

Listen to the episode now!

• 0:40 What is today’s topic, what is the real deal behind building a business, and Heather’s own story.
  
  
• 3:10 Why is your business not really growing even with all the strategies?
  
  
• 6:00 Heather’s invitation to check out Atmana Become a Coach program.
  
  
• 7:15 #1 Fancy Funnels and Marketing Tactics are NOT going to do the enrollment for you.
  
  
• 10:20 #2 Create systems that reflect the way you work.
  
  
• 11:47 #3 Fall in love with selling.
  
  
• 14:12 #4 Hire an assistant now.
  
  
• 15:10 #5 Decide what type of business you want to run.
  
  
• 16:40 #6 Low-end offers do not create wealth.
  
  
• 17:40 Heather gives a real-life example of why going high ticket is the way.
  
  
• 21:30 #7 You only need ONE offer.
  
  
• 24:15 #8 There is no such thing as passive income.
  
  
• 28:00 #9 Work your business EVERY SINGLE DAY.

 

Heather’s Nine Points on What’s Required in Building Your Business

1. Funnels and fancy marketing tactics aren’t going to do the enrollment for you. Human interaction is still necessary for higher ticket offers. 
   
   
2. You will have to create your own systems within your business that reflect the way you like to work. Someone else’s strategies aren’t going to hit the mark entirely for you. Therefore Document everything. 
   
   
3. Sales and marketing are paramount after you create an effective offer. Learn to freaking love sales.
   
   
4. Hire an assistant now. You will need help almost immediately.
   
   
5. Decide what type of business you want to run. Do this by asking yourself, “Do I want to have high 5 figure launches or high 5 figure months? Depending on your answer, you will need to set up your business in different ways. Neither is wrong, it’s just a decision you need to make to be aware of how you get there.
   
   
6. Low-end offers don’t create wealth  Or consistent income.   High ticket is the way to go if you want to make real money.
   - Here's why.it takes as much energy to launch and enroll clients into a $500 offer as it does a $5,000 offer. Here’s an example. What say you have a goal of making $20,000 on your next program offer. If you have a $500 product you are going to need to enroll 40 people, To hit that number, which means that you will need to have a minimum of two thousand people registered for your event! That is a ton of people!  Conversely, let's say you have a $5,000 product and want to hit the same number and revenue, $20,000. You would need to convert 4 people which means you would need 200 people registered. 2000 or 200?  Which do you think you can pull off easier. The answer is clear. By having a low-end offer, you have 10X the number of people that you're going to have to enroll in order to meet the same goal.   Launching is launching, you're much better off focusing on creating a true body of work that you're excited to sell for a higher premium ticket then you are offering a ton of smaller courses.
   
   
7. You only need one offer!!! A common mistake Coaches make is they have too many offers because they think that’s what they need to make money.  don’t understand how to Focus completely on and scale their core offer.
   
   
8. There’s no such thing as passive income.  There are two types of Investments that truly create passive income. The first is the stock market in the second is real estate. You sit on your ass and while you sleep hopefully you make money. But in the online world that is simply not the case. Even if you have the most dialed-in funnel in the world, at some point in time it's going to break, it's going to stop converting and you're going to have to work on it. And this happens incredibly frequently. In other words, there are no prepay days. You're going to have to work for it.
   
   
9. You will have to work your business every single day.   Consistency is King. Content is Queen. This is not a golden ticket to financial freedom.  within Atmana we have a saying, “I scrub the toilets around here.” Get over the idea. It's glamorous or fun to be the head woman in charge. As a business owner, you are going to have to be willing to do the hard and dirty work that nobody else wants to do or is willing to do in order to see your company thrive.

 

Soul Stirring Quotes

“Fancy funnels and marketing tactics will not do the work and the enrollment for you.”

“We want human interaction, we want our clients to know us and us to know them.”

“No one person’s system is going to work for you. You are going to work it out, take it, and make it your own.”

“The systems and the strategies that are going to help catapult your business are the ones you make yourself.”

“It is honorable to offer people your work, to market authenticity and integrity. It is a service for you to step up and sell.”

“High ticket is the way to go.”

“Focus on creating a true transformational body of work, creating a real framework around the ideas, concept, and things that will really affect change in a person’s life.”

 

Links Mentioned:

Connect with Heather: www.heatheraliceshea.com

Become a Coach: https://www.heatheraliceshea.com/become-an-intuitive-coach

Live Your Purpose, Launch Your Practice: https://www.heatheraliceshea.com/become-an-intuitive-coach

Atmana Intuitive Coach Collective Facebook Group: https://www.facebook.com/groups/atmanaintuitivecoachcollective

Ep29: 3 Core Offers Of A 6k+ Coaching Business: https://www.heatheraliceshea.com/podcast1/3-core-coaching-offers

Further episodes of The Everyday Intuitive

Further podcasts by Heather Alice Shea, CEO + Founder of Atmana Coaching Academy

Website of Heather Alice Shea, CEO + Founder of Atmana Coaching Academy