Podcasts by The Fame Foundry Marketing Minute

769 Taking Instagram carousel ads for a spin from 2015-10-14T04:00

Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.

768 Compelling email marketing? Absolutely! from 2015-10-12T04:00

Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.

767 What the font? from 2015-10-09T04:00

If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.

766 Take a bite from Apple from 2015-10-07T04:00

Here’s a simple yet effective marketing strategy you can steal from the “geniuses.”

765 Let them taste cake from 2015-10-05T04:00

The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.

764 Making your conscience profitable from 2015-10-02T04:00

Being socially conscious can be a profitable business strategy.

763 The power of yes from 2015-09-30T04:00

Learn how this simple three-letter word can help to increase conversions.

762 A word about words from 2015-09-28T04:00

In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?

761 A lab coat, thick-rimmed glasses and bedside manner from 2015-09-25T04:00

A tip from the exam room on your website’s bedside manner.

760 Thought leadership: Where to begin from 2015-09-23T04:00

So you want to be a thought leader in your market niche? Here’s where to begin.

759 Winning the battle to be heard from 2015-09-21T04:00

When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?

775 Boost email open rates by 152 percent from 2015-05-25T16:00

Use your customers’ behavior to your advantage.

774 Feelings are viral from 2015-05-22T16:00

Feelings are the key to fueling likes, comments and shares.

773 Don’t be so impressed by impressions from 2015-05-20T16:00

Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

772 Claim a bigger piece of the mobile e-commerce pie from 2015-05-18T16:00

Boosting your mobile e-commerce conversion rates is easier than you might think.

771 Set a course for maximum engagement from 2015-05-15T16:00

For maximum engagement, give your visitors content that puts them in the driver’s seat.

770 Website sliders: Don’t fall for the flash from 2015-05-13T16:00

While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

761 Resolutions to make 2015 your best year yet: Nurture the growth of your brand from the inside out from 2015-01-14T17:00

Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.

760 Resolutions to make 2015 your best year yet: Conquer the brand promotion pyramid from 2015-01-12T17:00

Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.

759 Resolutions to make 2015 your best year yet: Forget digital marketing, focus on marketing in a digital world from 2015-01-09T17:00

If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.

758 Resolutions to make 2015 your best year yet: Shed your excess baggage from 2015-01-07T17:00

You’ll never get ahead as long as you’re the one impeding your own progress.

757 Resolutions to make 2015 your best year yet: Market without marketing from 2015-01-05T17:00

By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.

756 Marketing Minute Rewind: Is your business Walmart or Whole Foods? from 2014-12-19T17:00

As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.

755 Marketing Minute Rewind: The power of a little nudge from 2014-12-17T17:00

Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of...

754 Marketing Minute Rewind: To keep your customers, save them a click from 2014-12-15T17:00

As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them e...

753 Marketing Minute Rewind: T is for teacher from 2014-12-12T17:00

Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.” 

752 Marketing Minute Rewind: Micrometrics and locally grown chicken from 2014-12-10T17:00

Over the past few months, we've covered a lot of ground here on ...

737 Content unplugged: Revel in research from 2014-11-07T17:00

Bring the life back to your blog with a little bit of research and an expert series.

736 Content unplugged: Review and respond from 2014-11-05T17:00

When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.

735 Content unplugged: Reuse, recycle – and relax! from 2014-11-03T17:00

Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.

733 The power of a little nudge from 2014-10-31T16:00

Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?

732 Two is not always better than one: Avoiding duplicate content from 2014-10-29T16:00

Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.

731 Leave the attention-grabbing antics to Buttermilk from 2014-08-15T16:00

Flashy, animated ads are so 2010.

730 An attitude of gratitude from 2014-08-13T16:00

All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.

729 The un-series: Conscious unbundling from 2014-08-11T16:00

Could unbundling your brand’s feature-loaded app create a better experience for users?

728 The un-series: Un-branding from 2014-08-08T16:00

Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.

727 The un-series: Untruths about marketing debunked from 2014-08-06T16:00

Are your company’s marketing efforts being sabotaged by these mobile myths?

726 You are now entering the Frappuccino Zone from 2014-08-04T16:00

What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.

725 How to better qualify your leads from 2014-08-01T16:00

Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.

724 T is for teacher from 2014-07-30T16:00

Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.

723 Good advice, bad advice: SEO edition from 2014-07-28T16:00

What’s the best advice for driving traffic to your website? Ask Google.

722 More than an email address from 2014-07-25T16:00

Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underesti...

721 To keep your customers, save them a click from 2014-07-23T16:00

Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.

720 Micrometrics and locally grown chicken from 2014-07-21T16:00

Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.

719 Is your business Walmart or Whole Foods? from 2014-07-18T16:00

There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.

718 “Why?” is for kids. The real question is “How?” from 2014-07-16T16:00

It’s a great feeling to build a long list of reasons why your idea will work. But the only way to get from the drawing board to the marketplace is by answering the real question: “How?”

717 It’s time to start caring about sharing from 2014-07-14T16:00

Small businesses can leverage unused assets into profitable money-makers through the simple act of sharing.

716 Get it done now. Make it perfect later. from 2014-07-11T16:00

Take a page from some of the most successful start-ups of the decade, and get the job done now. You can achieve perfection when the clock’s not ticking.

715 Backing away from backlinks from 2014-07-09T16:00

Backlinks have long been a reliable SEO strategy for improving page rank, but with Google putting a premium on quality content, how long will backlinking remain a relevant practice?

714 What we learn from the legend of Maya Angelou from 2014-07-07T16:00

Maya Angelou’s legacy can teach business leaders a thing or two about growing a strong organization.

713 Marketing Minute Rewind: Just between us from 2014-07-02T16:00

As our review of the top episodes of the past quarter concludes today, we’ll unlock the secret of secrets – that is, how you can  use exclusive updates and special offers to keep your loyal cust...

712 Marketing Minute Rewind: Why your customers are like Gary Busey from 2014-06-30T16:00

What exactly can the notoriously eccentric actor teach us about relating to consumers in the Digital Age? We’ll reveal how Gary Busey can help you transform your customer service experience as o...

711 Marketing Minute Rewind: It’s the little things that keep us coming back from 2014-06-27T16:00

If you want to keep your customers coming back to your e-commerce site time after time, it pays to focus on the small details that add extra convenience, a touch of humor or just a bit of fun to...

710 Marketing Minute Rewind: B2B customers don't trust eggheads from 2014-06-25T16:00

Our review of the top episodes of the past quarter continues as we reveal why it’s important to give your brand a face – and an email, a physical address and a phone number.

709 Marketing Minute Rewind: It's “my way or the highway" in the Googleverse from 2014-06-23T16:00

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why...

704 Why your customers are like Gary Busey from 2014-06-11T16:00

Apparently Gary Busey likes talking to things. Chances are, your customers do, too. So let them have a conversation during online transactions – with helpful, friendly live chat.

703 According to Steve from 2014-06-09T16:00

Who says business success is all about teamwork? Only three of the most famous icons of the modern business world: Steve Case, Steve Jobs, and Stephen Covey.

702 Vintage brand management from sour grapes from 2014-06-06T16:00

Social media gives smart brands the opportunity to turn an unhappy customer into an advocate for life.

701 There's no place like home from 2014-06-04T04:00

Allowing your employees to work from home is not only an enticing perk for your team, it also offers very desirable benefits for your business as well.

700 Chris Messina, hashtags and the customer's voice from 2014-06-02T16:00

"The customer is always right" is more than just a sales mantra. It's also a helpful perspective on the R&D process for new products.

699 The show must go on. Or, maybe not. from 2014-05-30T16:00

Upfront Week is the time of year when the five major networks announce their primetime schedule for next year. Let’s all learn from their pruning practices. 

698 Mentorship lessons learned from Kevin Durant’s MVP speech from 2014-05-28T12:39:56

So much wisdom in one speech – what we learned from Kevin Durant’s MVP Speech.

697 Does everyone really need a title? from 2014-05-23T03:53:47

Traditional corporate structure has revolved around a hierarchy, but today’s smart companies are bucking this norm.

696 It’s the little things that keep us coming back from 2014-05-21T16:00

Make use of the little things to distinguish your brand and keep your customers coming back for more.

695 "The Devil Wears Prada" and the new corporate culture from 2014-05-19T16:00

Need a lesson in toxic corporate culture? Look no further than the dysfunctional fashion magazine featured in "The Devil Wears Prada."

694 Just between us from 2014-05-16T16:00

People love secrets. Why not leverage that love into a first-class marketing tool?

693 The science of selfies from 2014-05-14T16:00

Intriguing new research about the appeal of photographs may provide businesses with new ways to increase the reach of their social media campaigns.

692 B2B customers don't trust eggheads from 2014-05-12T16:00

B2B customers and comic book illustrators seem to agree – eggheads are never to be trusted.

691 57 minutes too long from 2014-05-09T16:00

US Airways’s recent Twitter fiasco makes a compelling case for social monitoring and checks and balances.

690 Don't follow Janet Jackson's lead from 2014-05-07T16:00

A case for losing control and outsourcing content marketing.

689 What kindergarten teaches us about business: A case for coworking spaces from 2014-05-05T16:00

Coworking spaces are creative, comfortable, and collaborative—kind of like kindergarten.

688 It's “my way or the highway" in the Googleverse from 2014-05-02T16:00

If you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.

683 Marketing Minute Rewind: Publish new content consistently from 2014-04-21T04:00

Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our review of the top episodes of the past quarter concludes today, we’ll reveal how you can finally ma...

682 Marketing Minute Rewind: Listen between the lines from 2014-04-16T04:00

When it comes to making a great first impression on a new prospect, there’s nothing you can say that’s as important as what you hear. We'll explain why as our review of the top episodes of the p...

681 Marketing Minute Rewind: Ethos, pathos and logos from 2014-04-14T04:00

To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher. We'll uncover what Aristotle has to teach us about relating to consumers in th...

680 Marketing Minute Rewind: Creation vs. curation from 2014-04-11T16:00

As our review of the top episodes of the past quarter continues today, we reveal the secret to producing great content that keeps your followers educated, entertained and engaged without drainin...

679 Marketing Minute Rewind: Don’t be needy from 2014-04-09T16:00

When it comes to building healthy relationships with your clients, it’s all about balance. We'll explain why as our review of the top episodes of the past quarter continues.

678 Marketing Minute Rewind: Keep it social from 2014-04-07T16:00

As our review of the top episodes of the past quarter continues, we make the case for why even in today’s era of automation and efficiency, it’s important never to sacrifice the human touch when...

677 Marketing Minute Rewind: Be a Super Bowl-worthy storyteller from 2014-04-04T16:00

When it comes to crafting a marketing campaign that will make a powerful impact on your target audience, nothing beats spinning a story around your brand with transparency, warmth and humor. We'...

676 Marketing Minute Rewind: Give, give, give, ask from 2014-04-02T16:00

Our review of the top episodes of the past quarter continues as we reveal why if you want your customers to help you out, you should hit them in the face – figuratively speaking, of course.

675 Marketing Minute Rewind: How badly do you want it? from 2014-03-31T16:00

Over the past few months, we've covered a lot of ground here on...

659 Deal-breakers and dead-ends from 2014-02-21T17:00

Are there deal-breakers and dead-ends lurking within your site that will repel a potential new customer faster than a cheesy pick-up line and cheap cologne?

658 Give us your digits! from 2014-02-19T17:00

Don’t be so eager to capture information about your website visitors that you drive them away before they arrive.

657 Listen between the lines from 2014-02-17T17:00

When you’re in front of a new prospect, you have one important job: to listen – really listen – to what they have to say.

656 The Rules for capturing the hearts of your customers: Know when to say “It’s not you; it’s me.” from 2014-02-14T17:00

Take a page from the George Costanza playbook on dating and know when it’s time to walk away.

655 The Rules for capturing the hearts of your customers: Don’t be needy from 2014-02-12T17:00

When it comes to building healthy relationships with your clients, it’s all about balance.

654 The Rules for capturing the hearts of your customers: Don’t make promises you can’t keep from 2014-02-10T17:00

The old adage “actions speak louder than words” is all too true when it comes to building a lasting long-term relationship with your customers.

653 The Rules for capturing the hearts of your customers: Be yourself from 2014-02-07T17:00

Although it’s vital to make a powerful positive first impression, the foundation of any long-term relationship is honesty and transparency.

652 The Rules for capturing the hearts of your customers: Focus on first impressions from 2014-02-05T17:00

ust like any first date, a prospect’s initial encounter with your brand is a make-it-or-break-it moment that will set the stage for your future relationship with them (or lack thereof).

651 Get pin-ny with it from 2014-02-03T17:00

Mastering Pinterest marketing is as simple as becoming a savvy link sharer.

650 Link up on LinkedIn from 2014-01-31T17:00

If you’ve found yourself struggling with how to integrate LinkedIn into your social marketing strategy, you’re hardly alone, so we’ve got a few practical tips to put you on the right track.

649 Be a Super Bowl-worthy storyteller from 2014-01-29T17:00

Take a cue from this year’s Super Bowl ads and focus on spinning a story around your brand.

648 Lights! Camera! Call-to-action! from 2014-01-27T17:00

How can you sharpen your next direct marketing campaign to maximize the likelihood that its recipients will respond and take the action you desire?

647 Ethos, pathos and logos from 2014-01-24T17:00

To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher.

646 Is the world going flat? from 2014-01-22T17:00

The newest trend in visual design eschews flare and dimension for an ultra-clean, minimalist effect.

645 Image is everything from 2014-01-20T17:00

Here’s how to become a master of marketing on Instagram, where image is, literally, everything.

644 Insta-marketing from 2014-01-17T17:00

Adding a new dimension of engagement with your target audience is a snap with Instagram.

643 Lead by example from 2014-01-15T17:00

As a business owner, you wear many hats. One of the most important is that of team leader.

642 Small changes, big impact: Never stop improving from 2014-01-13T05:30

Our series on realistic resolutions for your company’s website concludes as we explain why your website is never truly done.

641 Small changes, big impact: Listen to your customers from 2014-01-10T05:30

No one knows what your customers want from you better than your customers themselves, so why not simply ask them? We’ll explain how making a few phone calls can put you on the road to greater su...

640 Small changes, big impact: Connect, engage, promote from 2014-01-08T05:30

If you’re faithfully following your resolution to publish new content to your site every month, the next resolution you need to make is to drive more traffic to your site in order to reap the re...

639 Small changes, big impact: Publish new content consistently from 2014-01-06T05:30

Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our series on realistic resolutions for your company’s website continues, we’ll reveal how you can fina...

638 Small changes, big impact: Give your home page a facelift from 2014-01-03T05:30

When it comes to small changes that will make a big impact, where else would you start but at the beginning? Our series on realistic resolutions for your company’s website continues with a look ...

637 Small changes, big impact: Realistic resolutions from 2014-01-01T05:30

Don’t let the best of intentions fall victim to the realities of day-to-day demands. Instead, focus on making incremental improvements that, collectively, can add up to big results for your site...

636 Marketing Minute Rewind: Get real: How to create a radically relatable marketing campaign from 2013-12-20T05:30

As our review of the top five episodes of the past quarter concludes today, we reveal the secret to creating a radically relatable marketing campaign: aim for the heart, and punch them right in ...

635 Marketing Minute Rewind: Greed is not good from 2013-12-18T05:30

Contrary to the immortal words of the infamous Gordon Gekko, greed is not good. We'll explain why as our countdown of the top five episodes of the past quarter continues.

634 Marketing Minute Rewind: Don't call it a comeback: Why email marketing still matters from 2013-12-16T05:30

As our countdown of the top five episodes of the past quarter continues, we make the case for why even in today’s age of social media and real-time communication, email marketing still matters.

633 Marketing Minute Rewind: Give to get: the power of reciprocity from 2013-12-13T05:30

Our countdown of the top five episodes of the past quarter continues as we reveal why the most rewarding customer relationships start when you willingly give away something of value.

632 Marketing Minute Rewind: An obituary for the ordinary from 2013-12-11T05:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we’ll explai...

631 How badly do you want it? from 2013-12-09T05:30

Success is a demanding master. Nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.

630 Keep it social from 2013-12-06T05:30

Social media should be just that - social - so never sacrifice the human touch for the sake of automation and efficiency.

629 Give, give, give, ask from 2013-12-04T05:30

Rather than making demands and focusing on what you want your customers to do for you, give first and give generously.

628 Get it type from 2013-12-02T05:30

If the content on your website is your brand's message, then the typography is the voice with which your site speaks that message.

627 The Matt Schaub special from 2013-11-27T05:30

What exactly is the "Matt Schaub special”? In Houston, it’s a burger, but for you, it’s an important lesson in the power of word-of-mouth marketing.

626 A treat and a tweet from 2013-11-25T05:30

How much goodwill can a brand buy for the price of a dog treat? The answer will surely surprise you.

625 Guest blogging 101 from 2013-11-22T05:30

Grow your audiences by giving away your best material.

624 Creation vs. curation from 2013-11-20T05:30

Keep your followers educated, entertained and engaged with a healthy balance of original content that you create and interesting content that you curate from around the Web.

623 Personal personas - creating useful representations of your ideal customers from 2013-11-18T05:30

Who do you really want to reach? Answering that question will sharpen your marketing efforts.

622 Your brand is your product, not you from 2013-11-15T05:30

Your company's identity should exist in support of what your customers want - and your marketing should reflect that.

621 How not to win a brand Darwin award from 2013-11-13T05:30

Stay sharp, and don't let stupid mistakes take down your brand.

620 Greed is not good from 2013-11-11T05:30

While your customers don't begrudge any company the need to turn a profit, if they smell a blatant money-grab, they'll quickly blow the whistle.

619 Relinquish control and watch what unfolds from 2013-11-08T05:30

Give your customers ownership of your online community, and let them help you claim ownership of your marketplace.

618 Is your business Yelp-worthy? from 2013-11-06T05:30

With more than 32 million users per month, Yelp is a major player in defining the reputations of today’s brands.

617 Lessons in innovation from a 15-year-old girl from 2013-11-04T05:30

Madison Robinson grossed more than $1 million from her Fish Flops shoe line – all before she even entered high school. How can you follow her lead?

616 Give to get: the power of reciprocity from 2013-11-01T04:30

Give your customers real value for free, and earn their repeat business.

615 A word on the bird from 2013-10-30T04:30

Whether you love or hate the concept of communicating 140 characters at a time, a new study shows that Twitter is one social platform you simply can't afford to ignore.

614 On a mission from 2013-10-28T04:30

Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere?

613 Great story elements: To be continued from 2013-10-25T04:30

When a compelling story is put on pause, it draws an audience deeper.

612 Great story elements: The plot thickens from 2013-10-23T04:30

Great storytellers know that nothing keeps the interest of an audience like the unexpected.

611 Subject: Open me now! from 2013-10-21T04:30

The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid.

610 Take your customers to school from 2013-10-18T04:30

When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow.

609 Better than Hollywood from 2013-10-16T04:30

"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth.

608 Getting attention in the age of distraction from 2013-10-14T04:30

How to make sure your ads are getting noticed and getting results.

607 Don't call it a comeback: Why email marketing still matters from 2013-10-11T04:30

To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated.

606 Tune in to everything from 2013-10-09T05:00

The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.

605 An obituary for the ordinary from 2013-10-07T04:30

What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything.

604 Get real: How to create a radically relatable marketing campaign from 2013-10-04T05:00

Aim for the heart, and punch them right in the gut.

603 Focus on the 20 from 2013-10-02T04:30

The key to yielding greater performance from your website lies not in doing more but in doing less.

602 Marketing Minute Rewind: Amazing, incredible marketese from 2013-09-30T04:30

What's wrong with describing your product as "revolutionary", "life-changing" or "cutting-edge"? Find out today, as our review of the top five episodes of the past quarter concludes today with t...

601 Marketing Minute Rewind: Three essentials for great branded app from 2013-09-27T04:30

How can you build an app for your brand that your customers will love and use every day? We'll reveal the answer to this essential question of modern marketing as our countdown of the top five e...

600 Marketing Minute Rewind: 3 reasons your company's CEO should blog from 2013-09-25T04:30

As our countdown of the top five episodes of the past quarter continues, we're making the case for how your company's fearless leader can lend a unique voice and powerful perspective to your cor...

599 Marketing Minute Rewind: Three cardinal sins of social media from 2013-09-23T04:30

Our countdown of the top five episodes of the past quarter continues as we reveal the three social media faux pas that are guaranteed to send your followers fleeing.

598 Marketing Minute Rewind: The four pillars of great content marketing from 2013-09-20T04:00

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we'll explai...

597 Real-time reputation management from 2013-09-18T04:30

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

596 Game of Thrones gets it right from 2013-09-16T04:30

Innovation doesn't always mean giving customers what they want. Sometimes it means giving them exactly what they thought they didn't want - but end up loving.

595 One step back, one giant leap forward from 2013-09-13T04:30

With the recent controversy surrounding its soon-to-launch Xbox One console, Microsoft discovered that sometimes the only way to move forward is to take a step back.

594 Ya-who? from 2013-09-11T04:30

Yahoo proves 30 times over that achieving success in rebranding is no small feat.

593 Work culture and word of mouth from 2013-09-09T04:30

This is the cautionary tale of how one spectacularly nasty handwritten note from disgruntled employees has done immeasurable damage to the reputation of a national retail brand.

592 Too much marketing? Facebook fatigue is setting in from 2013-09-06T04:30

As Facebook continues to devote more prime screen space to advertising and notifications, the user experience is suffering, and people are starting to unplug from the social media giant.

591 Great story elements: Redemption from 2013-09-04T04:30

Redemption - the art of the second chance - carries a powerful appeal that offers insights for brands in need of a makeover.

590 Great story elements: Conquering the beast from 2013-09-02T04:30

Whether literal or metaphorical, the concept of a primal showdown between good and evil has been at the heart of countless effective marketing campaigns.

589 Great story elements: Origins from 2013-08-30T04:30

Throughout the history of storytelling, there are certain tried-and-true themes that surface time and again. The story of a hero’s beginnings can pack quite a punch – and your brand’s origin tal...

588 Not cool, JCPenney from 2013-08-28T04:30

CPenney's tone-deaf back-to-school ad garnered swift negative backlash and alienated many of the brand's core customers. Learn from their mistakes to avoid the same fate.

587 "Jobs" and the art of timing from 2013-08-26T04:00

586 What is your preseason strategy? from 2013-08-23T04:30

585 Three cardinal sins of social media from 2013-08-21T04:30

Commit these faux pas, and send your followers fleeing.

584 The Lone Ranger - a re-branding misfire of New Coke-ian proportions from 2013-08-19T04:30

Disney's spectacular failure is a powerful reminder of branding basics: if it ain't broke, don't fix it or re-mix it.

583 Social engagement goes old-school from 2013-08-16T04:30

If your customer base is centered in your local community, why not try going social the old-fashioned way by sponsoring local community events?

582 Snails and smurfs and planes - oh my! from 2013-08-14T04:30

The production houses powering this year's midsummer kid flicks are as big as they come, but all the brand recognition in the world hasn't been enough to overcome an oversaturated market.

581 Three essentials for great branded app from 2013-08-12T04:30

Put your brand in your customers' pockets with an ultra-simple but highly useful mobile app.

580 3 reasons your company's CEO should blog from 2013-08-09T04:30

Your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

579 Story marketing on social media from 2013-08-07T04:30

Find your brand’s stories, and you'll find a pathway to connect with a ready audience.

578 The four pillars of great content marketing from 2013-08-05T04:30

Content may be king, but it's not a magic bullet. To be effective, you must have something to say and say it well.

577 Meet Johnny Foot-in-Mouth from 2013-08-02T04:30

College football star Johnny "Football" Manziel is hurting his career prospects with his off-the field antics - and killing his personal brand in the process.

576 Can a hybrid help your brand get better mileage? from 2013-07-31T04:30

If you don't have young children, you may never have heard of the toy/video game hybrid called Skylanders, but it's quietly revolutionizing two entire industries.

575 Rolling Stone's risky business from 2013-07-29T04:30

No matter how you may have personally responded to Rolling Stone's cover featuring alleged terrorist Dzhokar Tsarnaev, their controversial choice offers an important lesson for brands in trustca...

474 Amazing, Incredible Marketese from 2013-07-26T12:01:33

Turning to these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

473 Threadless: Trustcasting done right from 2013-07-24T04:30

Threadless has established itself as a prime example of trustcasting, as its very business model is built around the active participation of its community in supplying, promoting and buying its ...

572 YouTube: What's it worth to you? from 2013-07-22T04:30

The online video giant has introduced paid subscription channels, but is this new feature a good fit for your marketing strategy?

571 Brand burnout: A cautionary tale in marketing from Kanye West from 2013-07-19T04:30

Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue?

570 Is your brand's voice being heard? from 2013-07-17T04:30

Audio can be a uniquely powerful element in your marketing mix, reaching potential customers at times and in places where other types of media can't.

569 Thinking outside the atmosphere from 2013-07-15T04:30

On June 14 and 15, the crescent moon hung perfectly in the night sky over Manhattan, conspiring with a billboard to serve as the lime in a bottle of Corona beer.

568 Blockbuster branding: The Threequel from 2013-07-12T04:30

In the spirit of summer movie excess, here are even more marketing lessons from some of this summer's most successful films.

567 Blockbuster branding: Mediocrity strikes back from 2013-07-10T04:30

It wouldn't be summer without a sequel, and this time the Dark Side takes center stage. Here are a few marketing lessons from some of this summer's biggest box office disappointments.

566 Blockbuster branding from 2013-07-08T04:30

Popcorn flicks? Perhaps, but this summer's biggest movies also offer a wealth of insights for savvy marketers.

565 A new kind of testimonial from 2013-07-05T15:49:46

As the idea of "word of mouth" evolves to include "word online," your business can participate in the conversations around your brand - and share micro-testimonials with a wider audience.

564 Insta-oops? from 2013-07-03T04:30

Instagram recently added video in an effort to compete with Twitter's integration of Vine. So far, the results are mixed, so it's best to proceed with caution.

563 Wimbledon gets it right from 2013-07-01T04:30

Wimbledon is one of the most successful events in the sports universe. Here are three things the grand old brand does right.

562 Marketing Minute Rewind: What's in a beard? from 2013-06-28T04:30

What lessons does the hit TV show "Duck Dynasty" offer to marketers? Find out today, as our review of the top five episodes of the past quarter concludes today with the surprising connection bet...

561 Marketing Minute Rewind: Your brand: A love story from 2013-06-26T04:30

What separates brands that customers like from brands that customers love? We'll reveal the answer to this most vexing marketing conundrum as our countdown of the top five episodes of the past q...

560 Marketing Minute Rewind: Six seconds of glory? from 2013-06-24T04:30

As our countdown of the top five episodes of the past quarter continues, we make the case for why Vine is the new Twitter - a burgeoning social start-up that promises to reinvent its niche with ...

559 Marketing Minute Rewind: There is no "I" in "brand" from 2013-06-21T04:30

Our countdown of the top five episodes of the past quarter continues as we reveal why you can't go it alone when it comes to building and maintaining trust with your customers.

558 Marketing Minute Rewind: A simple rule for more effective communication from 2013-06-19T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we explain w...

557 What can you learn about marketing from a 15-year-old girl? from 2013-06-17T18:50:19

You would do well to follow the lead of young Madison Robinson, who grossed more than $1 million from her Fish Flops shoe line before she even entered high school.

556 Give to get: the power of reciprocity from 2013-06-14T04:30

Give your customers real value for free, and earn their repeat business.

555 Yelp me, Rhonda! from 2013-06-12T04:30

With more than 32 million users per month, Yelp is playing an increasingly important role in reputation-building for today's brands.

554 The 4 C's of great content marketing from 2013-06-10T04:30

When you sit down to draft your next marketing piece, use this quick checklist to help you sharpen and refine your efforts for more powerful results.

553 Is your brand a LeBron James or a Tim Duncan? from 2013-06-07T04:30

This year's NBA Finals feature a sharp contrast in players - and a great takeaway for marketers.

552 Social media synergy from 2013-06-05T04:30

With every public relations communication - from a simple web link to a full video production - you should fully engage all of your active social media channels.

551 What’s in a beard? from 2013-06-03T04:30

The hit TV show "Duck Dynasty" offers a clear lesson for marketers looking to build trust" wear your authenticity on your sleeve (or your face, as it were).

550 The NFL draft's bad PR day from 2013-05-31T04:30

This is the tale of how three negative stories overshadowed what should have been a great day for the biggest sports brand in America.

549 Show me the numbers from 2013-05-29T04:30

When it comes to selling your products or services to potential customers, a few well-placed digits can add up to a great first impression.

548 Ship my what? from 2013-05-27T04:30

As online buying gains ever-more market share, big brands are getting aggressive in pursuit of their piece of the e-commerce pie - and so should you.

547 Format matters from 2013-05-24T04:30

When you think of a blog, do you think of a running catalog of text-based articles? Well, think again. Compelling content comes in many shapes and sizes, and your blog should encompass all of th...

546 A lesson in logo development from 2013-05-22T04:30

Are you part of a start-up in need of a logo? Or are you getting ready for a rebranding? The stories of several well-known brands offer surprising insight into how simple the process can be.

545 Crowdsourcing: It's not just for fundraising anymore from 2013-05-20T04:30

Several startups are realizing the possibilities of crowdsourcing product fulfillment - and even giants like Walmart are paying attention.

544 Evolve or die: Lessons learned from the music industry from 2013-05-17T04:30

Take a lesson from the music industry: if your audience changes the way they prefer to obtain your brand's offerings, be prepared to adapt.

543 How not to use social media from 2013-05-15T04:30

Managing detractors on social media is a challenge fraught with many potential pitfalls. Amy's Baking Company in Scottsdale, Arizona, has committed all of them, but if you learn from their examp...

542 Six seconds of glory? from 2013-05-13T04:30

Twitter condensed the concept of a blog into 140 characters. Now Vine is looking to do the same with video.

541 From clips to binges from 2013-05-10T04:30

Modern content platforms allow for a wide range of consumption choices, from tweets and clips to weekend Netflix binges. Can your content marketing efforts scale to fit your customers' preferenc...

540 Your login page: more than meets the eye from 2013-05-08T04:30

Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.

539 Your login page: more than meets the eye from 2013-05-06T04:30

Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.

538 Managing Big Data's big overload from 2013-05-03T04:30

If the term Big Data is new to you, don't worry, you'll be hearing a lot about it in the years ahead.

537 A simple rule for more effective communication from 2013-05-01T04:30

In our sound bite-driven culture, simplicity is critical for effective communication.

536 Get moving with mobile marketing from 2013-04-29T04:30

The road to success with mobile-friendly marketing starts here.

535 Two online brand barriers to break down now from 2013-04-26T04:30

You would never dream of putting up physical barriers to keep customers away from your business, so why do it online?

534 Bad romance: 5 phrases never to say to your customers from 2013-04-24T04:30

Even in the most challenging situations, you must avoid these reputation-killers at all costs if you want to keep the love alive with your customers.

533 There is no "I" in "brand" from 2013-04-22T04:30

To cultivate and maintain trust in your brand, you must surround yourself with a trustworthy - and trust-building - team.

532 Your brand: A love story from 2013-04-19T04:30

The difference between a brand that customers like and a brand that customers love? It's the human element.

531 Case studies in content marketing: Content to cart with Amazon.com from 2013-04-17T04:30

Our series concludes today with a look at the e-tail juggernaut Amazon is using content to connect with customers through niche communities.

530 Case studies in content marketing: Content from REALTORS that really hits home from 2013-04-15T04:30

When it comes to investing in content to build relationships with customers and drive sales, you'd be wise to follow the example of the National Association of REALTORS.

529 Case studies in content marketing: Cooking up content with Williams-Sonoma from 2013-04-12T04:30

In our latest series, we're taking a look at three big brands that have gone all-in with content marketing and the lessons you can learn from their success.

528 It's a snap! 5 easy ways to click with customers on Instagram from 2013-04-10T04:30

With 80 million users and growing, it's clear that Instagram is one social media platform you can’t afford to ignore,

527 The three Cs of effective website navigation: Be consistent from 2013-04-08T04:00

Consistency is key to creating a seamless user interface that keeps visitors moving effortlessly from one area of your site to the next.

526 The three Cs of effective website navigation: Be clear from 2013-04-05T04:30

Never sacrifice clarity for creativity, or the end result will be a confusing user interface.

525 The three Cs of effective website navigation: Be concise from 2013-04-03T04:30

If you want to create a better experience for your website visitors, give them fewer options, not more.

524 The three Cs of effective website navigation: Why navigation matters from 2013-04-01T04:30

Your site's navigational structure is your first line of defense in preventing your visitors from abandoning your site and seeking out your competitors'.

523 Marketing Minute Rewind: Is your brand Pinteresting? from 2013-03-29T04:30

As our review of the top five episodes of the past quarter concludes today, we uncover the secret to using Pinterest as a tool to connect with your customers and encourage your evangelists.

522 Marketing Minute Rewind: Are you trustcasting with content? from 2013-03-27T10:55:28

Is the content you're producing building trust or breaking it down? As our countdown of the top five episodes of the past quarter continues,we're bringing you the three "Be's" of content develop...

521 Marketing Minute Rewind: Don't cut corners on design from 2013-03-25T04:30

As our countdown of the top five episodes of the past quarter continues. we make the case for why the design of your website is more than just aesthetics; it's a critical component of creating a...

520 Marketing Minute Rewind: Is blogging yesterday's news? from 2013-03-22T04:30

Our countdown of the top five episodes of the past quarter continues as we reveal why, although blogging may not be the flashiest tool in your content marketing toolkit, there's no denying that ...

519 Marketing Minute Rewind: Don't get stuck in a silo from 2013-03-20T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we explain w...

518 Invest in your content from 2013-03-18T04:30

Publishing content for the sake of content is no longer enough; you must go the extra mile to create the type of content that your customers crave.

517 Is your brand Pinteresting? from 2013-03-15T04:30

Pinterest is the place where conversations around brands become visual. Here are three powerhouse brands - Diet Coke, Moleskine and Cabot Cheese - that are excelling at the task of leading those...

516 Are you trustcasting with content? from 2013-03-13T04:30

Is the content you're producing building trust or breaking it down? Three "Be's" can help you earn customer confidence.

515 Break away from the brochure on glass from 2013-03-11T04:30

Design your website to serve the needs of your community first and foremost, and you'll reap rich rewards of long-term engagement.

514 Put data in the driver's seat from 2013-03-08T05:30

Developing a better website content strategy starts with better marketing intelligence.

513 Check your small-screen savvy from 2013-03-06T05:30

Today's Web surfers jump seamlessly between screens and devices, and they expect your website to do the same.

512 The five-second test from 2013-03-04T05:30

In today's era of shrinking screens and attention spans, the difference between a fleeting website visitor and a new customer comes down to mere seconds.

511 Should your business jump on the Instagram-wagon? from 2013-03-01T05:30

Stylized photos from apps like Instagram and Hipstamatic are all the rage these days, but are they the right fit for your brand?

510 Marketing lessons from mom bloggers from 2013-02-27T05:30

If mother knows best, then mom bloggers have a few things to teach us all about marketing.

509 The art of the Aha! moment from 2013-02-25T05:30

Great influencers are known for their ability to consistently deliver Aha! moments. So what's their secret? Here are three keys to giving a more powerful and persuasive presentation.

508 Design with the future in mind from 2013-02-22T05:30

With the rate at which technology and customer expectations are evolving, when building your website, you should never make a choice to save money in the short term that isn't the best strategic...

507 Fight the "now-or-never" mentality from 2013-02-20T05:30

Whether you're designing or redesigning your website, don't fall prey to the temptation to include unnecessary features now because you fear not being able to add them later, or you'll risk sabo...

506 Bells and whistles or budget-busters? from 2013-02-18T05:30

When building your website, it's critical to separate the features that are critical to providing a superior user experience from those that will only clutter your site and cost you valuable res...

505 Don't cut corners on design from 2013-02-15T05:30

The design of your website is more than just aesthetics; it's a critical component of creating a good user experience.

504 QR 101 from 2013-02-13T05:30

Some say QR codes aren't worth the ink it takes to print them. Yet, when implemented strategically, they can be an excellent way to engage your target market.

503 Fine-tuning your social media efforts from 2013-02-11T05:30

Success in social media is more art than science, so making the best use of the medium requires a little willingness to experiment.

502 Give them less of more, not more of less from 2013-02-08T05:30

If you are pumping out five articles a week, but none of them offers your followers actionable, valuable content, then you're wasting both your time and your readers'. Instead, slow down and fin...

501 How to turn a negative into a positive from 2013-02-06T05:30

Research shows that customers spend more time on websites that include a mixture of both positive and negative reviews. Here's how to make negative reviews work for you, not against you.

500 Fame Foundry Marketing Minute Rewind: Rewriting the rules of business from 2013-02-04T05:30

The Fame Foundry Marketing Minute launched three years ago with a singular purpose: helping those like you who are charged with growing a business navigate the challenges of today's ever-changin...

499 Community-building from the ground up: Boost your popularity on Pinterest from 2013-02-01T05:30

If all that springs to mind when you think of Pinterest is recipes, party planning and next-to-impossible DIY projects, you'd better think again.

498 Community-building from the ground up: Tackle the Twitterverse from 2013-01-30T05:30

To rule the Twitterverse and build the community around your brand in the process, remember these four key tactics: share, listen, respond and reward.

497 Community-building from the ground up: Fortify your Facebook following from 2013-01-28T05:30

With over 1 billion monthly active users, it's easy to concede that Facebook is the reigning king of all social networks. But how can you successfully leverage the strengths of this social media...

496 Blogging: Is it yesterday's news? from 2013-01-25T05:30

Blogging is hardly the flashiest tool in your content marketing toolkit, but there's no denying that it remains one of the most effective.

495 Step away from the megaphone from 2013-01-23T05:30

Don't become so focused on the content you're producing that you lose sight of the importance of actively engaging with your fans and followers.

494 Don’t get stuck in a silo from 2013-01-21T05:30

It's a mistake to focus on any one specific marketing channel. Total integration is the key to success in today's 24/7, on-demand marketplace.

493 Everything old becomes new again from 2013-01-18T05:30

They say everything old becomes new again, and that's certainly true of local marketing.

492 Get real about mobile marketing from 2013-01-16T05:30

Smartphones and tablets are not just a hot tech trend, they are the new reality for your customers.

491 An appeal to the senses from 2013-01-14T05:30

No longer is visual content a nice-to-have extra in your marketing arsenal. It's a vital component to building customer engagement and influence.

490 The app-ification of user experience from 2013-01-11T05:30

Given the skyrocketing popularity of mobile apps, it's no surprise that websites are evolving to look and feel like apps in both style and user experience.

489 The rise of HTML5 from 2013-01-09T05:30

Will this be the year that your company launches its own mobile app? Perhaps not - and perhaps that’s a good thing.

488 A divergence of devices from 2013-01-07T06:00

While Apple has enjoyed a long reign of dominance in the modern mobile era, Google, Microsoft and Blackberry are all poised to claim a more significant piece of the pie, creating new challenges ...

487 Marketing Minute Rewind: Boost your brand with information inspiration from 2012-12-21T05:30

As our review of the top five episodes of the past quarter concludes today, we bring you one of the fundamental truths of modern marketing: informative, engaging content that's easy to share alw...

486 Marketing Minute Rewind: The art of being well read from 2012-12-19T05:30

In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an importa...

485 Marketing Minute Rewind: Engage and energize from 2012-12-17T05:00

As our countdown of the top five episodes of the past quarter continues, we revisit our series on simple steps to creating killer presentations and make the case for why the key to motivating an...

484 Marketing Minute Rewind: Micro-testing with Twitter from 2012-12-14T05:30

Our countdown of the top five episodes of the past quarter continues as we uncover the secret to using Twitter as a tool to tap into the needs, wants and preferences of your customers.

Listen

483 Marketing Minute Rewind: And now a word from our sponsors from 2012-12-12T05:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal wh...

482 How to fail in business without really trying from 2012-12-10T05:30

Tired of dealing with all those pesky customers and the hassles of innovation? Then just follow this step-by-step guide to ensuring that your business goes down in a truly spectacular blaze of g...

481 Designing influence from 2012-12-07T05:30

Great design put prospective customers in the palm of your hand.

480 Desire by design from 2012-12-05T05:30

What is it that makes us wear certain brands like a badge of honor? More often than not, it all goes back to good design.

479 Why design affects your bottom line from 2012-12-03T05:30

If you don't value your image, your customers won’t either.

478 Coming to terms: Owned, paid and earned media from 2012-11-30T05:30

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today's episode with "earned media." (Here's a hint:...

477 Wash, rinse, refresh stale marketing from 2012-11-28T05:30

It's easy for marketing activities to become routine and uninspired, but a few reflective questions can help you keep it fresh.

476 Calendar-driven content from 2012-11-26T05:30

In an age when content is king, the editorial calendar is a time-honored tool that still has an important role to play. 

475 The art of being well read from 2012-11-14T05:30

In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an importa...

474 And now a word from our sponsors from 2012-11-12T05:30

The tactic of aligning your brand with content people is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.

473 LinkedIn Signal: Are you tuned in? from 2012-11-09T05:30

You may not have heard of LinkedIn Signal, but this powerful feature can help you tune in to valuable news, information and trends.

472 SEO the right way: Creating a findable website from 2012-11-07T05:30

Securing a top spot in search engine results is only the first step in ensuring that your website will be in front of someone when they're in need of your products or services.

471 SEO the right way: Serving every screen and every device from 2012-11-05T06:00

In today's multi-device world, if your website doesn't perform well for visitors, it's not going to perform well in search, either.

470 SEO the right way: What about inbound links? from 2012-11-02T04:30

One of the tried-and-true tactics of good search engine optimization is increasing your inbound links. However, the practice of building inbound links is not an exercise in quantity over quality...

469 SEO the right way: Relevant, useful and timely content from 2012-10-31T04:30

468 SEO the right way: Design and user experience from 2012-10-29T04:00

When it comes to optimizing your website for humans, quality design and an intuitive user experience go hand-in-hand.

467 SEO the right way: Optimize for humans first, last and always from 2012-10-26T04:30

Everyone knows that it's important to optimize your website to maximize its visibility in organic search. But you should never employ tactics to bring new visitors to your site at the expense of...

466 Coming to terms: Infographic from 2012-10-24T04:00

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today’s episode with "infographic." (Here's a hint: ...

465 Micro-testing with Twitter from 2012-10-22T04:30

If your organization has an active social media following, you've got instant access to an invaluable micro-testing environment, and the ROI can't be beat.

464 LinkedIn endorsements: Who knows what you know? from 2012-10-19T04:30

Whether you're job hunting or client hunting, the new LinkedIn Endorsements feature will help you build credibility in your professional skills.

463 Boost your brand with information inspiration from 2012-10-17T04:30

Informative, engaging content that's easy to share always pays off - especially when it's picked up and shared by a major influencer like Guy Kawasaki.

462 The pen is, in fact, mightier from 2012-10-15T04:30

In our hyper-connected, instant-access digital world, the time and effort invested in sending a handwritten note conveys much more than the words inked on the page.

461 Coming to terms: Enterprise social from 2012-10-12T04:30

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, starting in today's episode with "Enterprise Social." (Here's a hi...

460 4 simple steps to creating killer presentations: Make it easy to take action from 2012-10-10T04:30

You wouldn't design an ad, a landing page or a direct mail campaign without a call to action. The same holds true for your presentation.

459 4 simple steps to creating killer presentations: Engage and energize from 2012-10-08T04:30

When it comes to motivating your audience to take the action you desire, it's not about tools or technology; it's about technique.

458 4 simple steps to creating killer presentations: Build trust first, last and always from 2012-10-05T04:30

You can't convince anyone to do anything if they don't believe in you.

457 4 simple steps to creating killer presentations: Know and serve your audience from 2012-10-03T04:30

If the word "presentation" conjures thoughts of droning speeches and dreadful slideshows, you're doing it wrong - and worse yet, wasting valuable opportunities to engage, convince and convert ne...

456 Marketing Minute Rewind: It's the experience, stupid from 2012-10-01T04:30

Our review of the top five episodes of the past quarter concludes today with a cold, hard truth of today's marketplace: you don't own your brand; you share it with your customers.

455 Marketing Minute Rewind: Don't create; curate! from 2012-09-28T04:30

What is curation exactly? And how can it help you save time while providing greater value to your blog readers? We'll bring you the answers to those questions and more as our countdown of the to...

454 Marketing Minute Rewind: Priceless from 2012-09-26T04:30

As our countdown of the top five episodes of the past quarter continues, we make the case for why you should concede the price war and instead make sure you win the battles of quality, value and...

453 Marketing Minute Rewind: An oasis of personality in the desert of predictability from 2012-09-24T04:00

Our countdown of the top five episodes of the past quarter continues as we uncover the difference between a website that merely gets the job done and one that customers remember, share and retur...

452 Marketing Minute Rewind: The new rules and the new rulers from 2012-09-21T04:00

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal wh...

451 Worth a million words: Optimizing your videos from 2012-09-19T04:30

Before you hang up your producer's hat, remember to make sure that your video is primed to capture as many viewers and bring as much exposure to your website as possible.

450 Worth a million words: Polishing the production from 2012-09-17T04:30

While it's important for your videos to look professional, you don't need the resources of a big-budget Hollywood blockbuster to produce great content for your website.

449 Worth a million words: Conquering video content from 2012-09-14T04:30

The secret to good video content is providing value to the viewer, whether it comes in the form of information, entertainment or both.

448 Worth a million words: Video marketing 101 from 2012-09-12T04:00

If a picture is worth a thousand words, a video is worth a million - if it's done well.

447 It's the experience, stupid from 2012-09-10T04:30

Brands are defined by customer perception, so make sure your customers feel good about every experience they have with your brand.

446 Branding from the inside out from 2012-09-07T04:30

Building a brand for a new business or product is a major challenge that requires some serious soul-searching. 

445 Are you a groupie or a grouper? from 2012-09-05T04:30

Should you join someone else's LinkedIn group or start your own? Here’s how to make the call.

444 Take a note, Siri. from 2012-09-03T04:30

Your mobile device holds a small secret that can give you a big boost in efficiency.

443 A spoonful of sugar from 2012-08-31T04:30

Every day companies ask their customers to tolerate unpleasant experiences in the course of doing business. Why not one-up your competitors by finding creative ways to sweeten the deal?

442 The art of the profile photo from 2012-08-29T04:30

If you had to pick one word to describe your social media profile photo, would it be "awesome," "average" or "awkward"? Follow these simple tips to make sure your profile is getting noticed for ...

441 A banner marketing idea from 2012-08-27T04:00

Banner ads on websites are the modern day equivalent of interstate billboards, so follow these tips to make sure you're getting the most bang for your buck.

440 Sell with stories. Fortify with facts. from 2012-08-24T04:00

Stories connect with people on an emotional level, while facts appeal to reason. Together they are marketing gold.

439 Research in the round from 2012-08-22T12:12:21

To ensure that your company stays ahead of the curve, turn the task of tracking industry trends into a team sport.

438 The Swiss army knife approach from 2012-08-20T04:00

Use efficiency thinking to get more mileage from every marketing initiative.

437 More marketing or better marketing? from 2012-08-17T04:30

How to solve the age-old marketing dilemma of quality vs. quantity.

436 Craft is back from 2012-08-15T04:30

Craftsmanship is making a comeback with today's consumers, and it's a trend you'll want to tap into.

435 Priceless from 2012-08-13T04:00

Forget the price wars. What today's consumer really wants is quality, value and a great experience.

434 The age of the Davids from 2012-08-10T04:30

While the Goliaths of business once ruled the marketplace with their big brands and even bigger advertising budgets, today the Davids hold the advantage in being able to forge deep, meaningful c...

433 The new rules and the new rulers from 2012-08-08T04:30

he customer is now king, and the king demands that you do business his way.

432 Do you have a plan A/B? from 2012-08-06T04:30

Incremental, small-scale testing of your marketing and customer engagement initiatives requires minimal risk and investment but can yield major benefits.

431 Conquering the conference: Follow through from 2012-08-03T04:30

When it comes to cultivating relationships with connections you make a conference time is not on your side - unless you have the right game plan in place.

430 Conquering the conference: Connect with a speaker from 2012-08-01T04:30

Reach out before the conference to boost your chances of getting one-on-one time with the sought-after experts in your field.

429 Conquering the conference: Be professional from 2012-07-30T04:30

Conferences offer plenty of social opportunities. But don't be the life of the party at the expense of your professional reputation.

428 Conquering the conference: Don't duck out from 2012-07-27T04:30

Life is not a highway and you are not Ferris Bueller, so don’t let the siren song of a good time cause you to miss out on valuable business opportunities.

427 Conquering the conference: Be the early bird from 2012-07-25T04:30

When it comes to conferences and networking, there's a special pay-off in store for those who show up to workshops early, and it isn't just a better seat.

426 Conquering the conference: Always be recording from 2012-07-23T04:30

Successful post-conference relationships begin with good post-conversation note-taking.

425 Conquering the conference: Take an interest from 2012-07-20T04:30

When it comes to networking, you'll always get much further if you focus on being interested rather than interesting.

424 Conquering the conference: Be prepared from 2012-07-18T04:30

Conferences and trade shows are a petri dish for making face-to-face connections that are increasingly rare in today's digital world, so make sure that you're prepared to seize the opportunity w...

423 Write what you know from 2012-07-16T04:30

The best source of blogging inspiration will always be your own life experience.

422 How to spin boring business documents into blogging gold from 2012-07-13T04:30

Your next great blog post might be hiding right in front of you.

421 Don't create; curate! from 2012-07-11T04:30

Curation - the act of collecting and filtering valuable content from third-party sources - is a great blogging solution for both the time-starved writer and reader.

420 An oasis of personality in the desert of predictability from 2012-07-09T04:30

Personality is the differentiator between a website that just gets the job done and one that customers remember, share and return to time after time.

419 Getting more out of LinkedIn Groups: You get as you give from 2012-07-06T04:30

As our three-part series draws to a close in today's episode, we'll reveal the secret to using LinkedIn Groups to build meaningful connections that deliver long-term value.

418 Getting more out of LinkedIn Groups: Go deep from 2012-07-04T04:30

When it comes to using LinkedIn Groups to advance your business growth objectives, remember that it’s the quality - not the quantity - of your interactions that really matters.

417 Getting more out of LinkedIn Groups: Finding the right fit from 2012-07-02T04:30

What are LinkedIn Groups? And how can you use them to promote the growth of your business? We've got all the answers you need to get started ahead in our new three-part series: Getting more out ...

416 Marketing Minute Rewind: What's your $5 comedy special from 2012-06-29T04:30

Our review of the top five episodes of the past quarter concludes today as we explain why, to compete effectively in today's marketplace, you must cut out the middleman and get direct.

415 Marketing Minute Rewind: Landing pages 101 from 2012-06-27T04:30

What is a landing page exactly? And why do you need one if you already have a website? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the pa...

414 Marketing Minute Rewind: From inbox to in-store from 2012-06-25T04:30

As our countdown of the top five episodes of the past quarter continues, we've got helpful tips and tricks for using email marketing to lure customers away from their keyboards and into your sto...

413 Marketing Minute Rewind: Finding your MVCs (most valuable customers) from 2012-06-22T04:30

Our countdown of the top five episodes of the past quarter continues as we reveal why - although every customer is important - not all customers are created equal.

412 Marketing Minute Rewind: Market knowledge is marketing power from 2012-06-20T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we make the ...

411 Here's my (digital) card from 2012-06-18T04:30

Use technology to boost your business card's power to connect.

410 In it to pin it from 2012-06-15T11:14:15

Harness the power of the third largest social network to build community around your brand and grow your business.

409 Are you easy? from 2012-06-13T16:22:10

Your sales prospects would love nothing more than for you to make their buying decision an easy one.

408 The QR quandary from 2012-06-11T04:30

Are QR codes a marketing gem or a customer turn-off? The answer lies in how you use them.

407 Email offenders: Who they are and how to stop them from 2012-06-08T04:30

Reclaim your inbox from those who drain your productivity with their lack of detail, poor communication skills or inability to commit to a plan.

406 Making the cut: Part 2 from 2012-06-06T04:30

We're back with more insider secrets, as we focus on how to make your presentation pitch irresistible to conference program directors.

405 Making the cut: Part 1 from 2012-06-04T04:30

Making a presentation at a conference or trade show is a sure-fire way to gain valuable exposure to potential customers. But how can you land one of those coveted spots on the agenda? We’ve got ...

404 All you need is love from 2012-06-01T04:30

Don't get lost in a maze of conflicting marketing advice. All you really need is love.

403 Writer's block busters from 2012-05-30T04:30

Whether you consider yourself a scribe or a scribbler, here are three tricks to help you harness your inner muse.

402 Carpe conference from 2012-05-28T04:30

Make the most of the time you spend at your next professional conference by being a smarter seminar selector.

401 The old give-and-take from 2012-05-25T04:30

How do you create a promotional offer that both stands out from the crowd and helps you expand the community that exists around your brand?

400 Landing pages 101 from 2012-05-23T04:30

What is a landing page exactly? And why do you need one if you already have a website?

399 The devil in the details from 2012-05-21T04:30

When it comes to designing your website, you must always consider the cues and conventions that users expect and use those to your best advantage.

398 The middleman is dead. Long live the evangelists. from 2012-05-18T04:30

If you eliminate the middlemen, who will take their place? Your customers - that's who.

397 What's your $5 comedy special? from 2012-05-16T04:30

To compete effectively in today's marketplace, you must cut out the middleman and get direct.

396 Set it and forget it from 2012-05-14T04:30

When it comes to gaining exposure for your brand in today's culture of the Web, don't overlook the easy targets.

395 Don't sacrifice engagement in the name of efficiency from 2012-05-11T04:30

Broadcasting your content across multiple social media channels at once may be easy, but it's not the most effective approach if engagement is what you're after.

394 No trophies just for showing up from 2012-05-09T12:57:14

If your company makes the commitment to join a community, you must be prepared to become an active and engaged participant in it.

393 If the social shoe fits... from 2012-05-07T04:00

Aligning your participation in social media networks with your business model is a sure-fire way to ensure an optimal return on your investment.

392 Sometimes it's okay to be a follower from 2012-05-04T04:00

When it comes to deciding where to invest your time and energy in social media, let your customers lead the way.

391 From inbox to in-store from 2012-05-02T04:30

Use these email marketing tips and tricks to lure customers away from their keyboards and into your store.

390 Here's the deal from 2012-04-30T04:00

If you want your customers to read and take action on your emails, you must make them an offer they can’t refuse.

389 The Timelines They Are a-Changin' from 2012-04-27T04:30

With the launch of timelines for business Pages, Facebook has rolled out more than just a new aesthetic; they've introduced new ways to engage with your fans.

388 Finding your MVCs (most valuable customers) from 2012-04-25T04:30

387 Getting to know you from 2012-04-23T04:30

To reach and engage with your customers effectively, you must develop a deep understanding of both their lifestyle and their motivations.

386 Market knowledge is marketing power from 2012-04-20T04:30

Owning your market begins with knowing your market.

385 Less is more? Minimalist website design 101 from 2012-04-18T04:30

What is minimalist design? And is it the right choice for your site?

384 Marketing Minute Rewind: A second chance at love from 2012-04-16T04:30

Do you believe in second chances? You should. Find out why in today's episode, as we wrap up our review of this quarter's top five episodes.

383 Marketing Minute Rewind: Are you agile or fragile? from 2012-04-13T04:30

As our countdown of the top five episodes of the past quarter continues, we unlock the secret to being your customers' MVP.

382 Marketing Minute Rewind: The unsexy secret to success from 2012-04-11T04:30

Even in today's fast-paced world, there's no technology that can take the place of good, old-fashioned values and hard work in cementing your customer's loyalty. Find out why as we continue coun...

381 Marketing Minute Rewind: Essentials of e-commerce from 2012-04-09T04:30

If you want to remain competitive in today's 24/7 world of business, you need to be in the e-commerce game. As our countdown of the top five episodes of the past quarter continues, we've got wha...

380 Marketing Minute Rewind: Give your customers a voice from 2012-04-06T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal ho...

379 Picture this from 2012-04-04T04:30

Can your videos and photos really help drive new traffic to your website? The answer is yes - through the magic of social sharing.

378 Make your customers snap-happy from 2012-04-02T04:30

There's no easier way to engage your brand evangelists than by encouraging them to take and share photos of your products in action.

377 Let's get visual from 2012-03-30T04:30

There's good reason for the saying "A picture is worth a thousand words." Sometimes there's simply no better way to bring your brand to life.

376 Paint the town white from 2012-03-28T04:30

How can your white paper help you get customers if your customers don’t know where to find it?0

375 Get it write from 2012-03-26T04:30

Show - don't just tell - your customers why you're the expert they should trust.

373 Get social with service from 2012-03-21T04:00

Facebook and Twitter are great platforms for resolving problems and boosting your brand image.

372 Empower your advocates from 2012-03-19T04:00

Social sharing buttons make it easy for your brand advocates to promote your content among their circles of friends and followers.

374 Bridging the gap from 2012-03-16T04:30

Make sure your website and your social media efforts work together seamlessly to help you promote and grow your business.

371 Should there be an app for that?: App alternatives from 2012-03-16T04:00

App development isn't for everyone, but being accessible to your customers anywhere, anytime is. In today's episode, we'll cover two alternative ways to meet the needs of the mobile user.
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370 Should there be an app for that?: The longevity test from 2012-03-14T04:00

Are you - and your app idea - prepared to go the distance?

368 Should there be an app for that?: The integration test from 2012-03-12T04:00

If you're going to invest in developing a mobile app, you should carefully consider how you can use the features of a mobile device to your advantage.

369 Should there be an app for that?: The scale test from 2012-03-09T05:00

Great idea or waste of money? The difference comes down to the size of your customer base.

367 Should there be an app for that?: The mobility test from 2012-03-07T05:00

If you want to create a mobile app, you must cater to the needs of the mobile user.

366 Should there be an app for that?: The balance test from 2012-03-05T05:30

Your mobile app must strike the perfect balance between usefulness and simplicity.

365 Should there be an app for that?: The customer test from 2012-03-02T05:30

Like any new product, your mobile app must exist to meet a demand or fill a void in the marketplace.

364 Should there be an app for that?: The business test from 2012-02-29T05:30

You should invest in developing a mobile app only if it represents an investment in the growth of your business.

363 Should there be an app for that?: An introduction from 2012-02-27T05:30

Find out if your brand has what it takes to launch a successful mobile app.

362 The 5 building blocks of community ecosystems: A final word from 2012-02-24T05:30

361 The 5 building blocks of community ecosystems: The essence from 2012-02-22T05:30

What will draw people to your community? It's the sense of status or value attached to being able to claim membership in your tribe.

360 The 5 building blocks of community ecosystems: Rewards from 2012-02-20T05:00

Reward the members of your community for their participation, and they'll reward you in return by making your ecosystem a place where everyone wants to be.

359 The 5 building blocks of community ecosystems: Leadership from 2012-02-17T05:30

Your community shouldn’t be all about you, but make no mistake, you do play a critical role in helping it thrive.

358 The 5 building blocks of community ecosystems: Sharing from 2012-02-15T05:30

The ability to share things that matter with others who have a common passion for those things is the glue that binds a community together.

357 The 5 building blocks of community ecosystems: The foundation from 2012-02-13T05:30

If you want to your community ecosystem to thrive, you must make sure to build it on a solid foundation.

356 The 5 building blocks of community ecosystems: An introduction from 2012-02-10T05:30

Forget Facebook. If you want to own your market, build your own community ecosystem.

355 The unsexy secret to success from 2012-02-08T05:30

Even as technology evolves at lightning speed, there's no device or platform that can take the place of good, old-fashioned values and hard work in securing your customers/ loyalty.

354 Remarketing: a second chance at love from 2012-02-06T05:30

The secret to luring a customer back to your website isn't roses or chocolate; it's well-timed, well-executed follow-up.

353 Are you agile or fragile? from 2012-02-03T05:30

Agility is more than just a trendy corporate buzzword. It's the key to ensuring that your company is an invaluable asset to your clients.

352 Tech trends to watch in 2012: Content remains king from 2012-02-01T05:30

Content marketing isn't shiny and new, but it gets the job done every time.

351 Tech trends to watch in 2012: E-commerce keeps cash registers ringing from 2012-01-30T05:30

Still not sold on investing in e-commerce? We've got a few numbers that will change your mind.

350 Tech trends to watch in 2012: Google+ survives as a niche network from 2012-01-27T05:30

When it comes to managing your social media resources, you won't go wrong by sticking with the proven leaders.

349 Tech trends to watch in 2012: Facebook reigns supreme from 2012-01-25T05:30

Today we begin a four-part series on the key tech trends that will shape the ways in which you’ll engage with customers and promote the growth of your business in the year ahead. From Facebook t...

348 New year's resolutions for your website: Publish killer content from 2012-01-23T05:30

Don't let another year go by without conquering content marketing.

347 New year's resolutions for your website: Add e-commerce from 2012-01-20T05:30

After a record-breaking year for e-commerce in 2011, there's no better time to resolve to get your piece of the online shopping pie.

346 New year's resolutions for your website: Give your customers a voice from 2012-01-18T05:30

Does your brand have a faithful following? If so, today's resolution will help you use that following to your best advantage.

345 New year's resolutions for your website: Regain your focus from 2012-01-16T05:30

Is your website up to the challenge of helping you compete in today's marketplace? Today we begin a four-part series on the ways you can sharpen your website to drive the growth of your business...

344 Marketing Minute Rewind: Be a nurturer, not a closer from 2012-01-13T05:30

Our review of the top five episodes of the past quarter concludes today as we explain why, when it comes to your customers and sales, you should permanently strike the word "close" from your voc...

343 Marketing Minute Rewind: Reinforce trust at every turn from 2012-01-11T05:30

As we continue reviewing the top five episodes of the past quarter, we unlock the secrets to convincing naturally skeptical online shoppers that they should entrust their hard-earned dollars to ...

342 Marketing Minute Rewind: Capture and convert from 2012-01-09T05:30

As our countdown of the top five episodes of the past quarter continues, we reveal how to capture customers who don't actually know they're looking for you.

341 Marketing Minute Rewind: Ditch the pitch from 2012-01-06T05:30

Our countdown of the top five episodes of the past quarter continues with a sure-fire secret to sales success that's as simple as having a conversation.

340 Marketing Minute Rewind: Carpe shopper from 2012-01-04T05:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we make the ...

339 Designed to inspire from 2011-12-16T05:30

While the task of fundraising is complex, simplicity is the key to connecting with potential donors.

338 How smart is your site? from 2011-12-14T05:30

By employing responsive design, you can create a smart, flexible website that adapts to your users' browsing preferences.

337 Be a name-dropper  from 2011-12-12T05:30

If you're looking to make a splash and turn heads, hitch your wagon to the brightest star around.

336 From heartstrings to pursestings from 2011-12-09T05:30

Want to draw customers into your store? Try tugging at their heartstrings.

335 Customers are people, too from 2011-12-07T05:30

334 A bird in the hand from 2011-12-05T05:30

Never lose a sure sale in pursuit of future marketing opportunities.

333 More choices = more dollars from 2011-12-02T05:30

Capture more online sales by offering multiple ways to pay.

332 The art of the cart from 2011-11-30T05:00

Think all shopping carts are created equal? Think again.

331 Answer every question before it’s asked from 2011-11-28T05:00

 In the world of e-commerce, there's no such thing as a pleasant surprise.

330 Curb your creativity from 2011-11-25T05:30

When it comes to web design, creativity is nice, but usability trumps all.

329 Lights, camera, action! from 2011-11-23T05:30

If you want people to buy products and services from your website, you must direct them at every step along the way.

328 Management 2.0  from 2011-11-21T05:00

Contrary to popular belief, social media and productivity are not diametrically opposed forces.

327 Put the kibosh on clutter from 2011-11-18T05:30

Every unnecessary element on your website creates obstacles between your customers and the decision to buy.

326 Feelings>features from 2011-11-16T05:30

Forget features. The key to selling your products or services online is building your website around a feeling that resonates with your customers.

325 Your ticket to the top from 2011-11-14T05:00

Instantly increase your visibility in highly competitive search categories with pay-per-click advertising.

324 Persistance pays from 2011-11-11T05:30

A persistent shopping cart is your best insurance against a distraction-filled world.

323 Carpe shopper from 2011-11-09T05:30

If you don't think you can benefit from mobile e-commerce, think again.

322 Cover all your bases from 2011-11-07T05:30

Combining organic and paid search marketing tactics is the best way to ensure that you're capitalizing on every opportunity to drive traffic - and potential customers - to your website.

321 It's only natural from 2011-11-04T04:30

Looking for ways to breathe life and vibrancy into your website? Let nature be your guide.

320 Better engagement starts with better insights from 2011-11-02T04:00

While engagement can be a tricky concept to quantify, it is very possible to gauge how well your company is using Facebook to connect with customers.

319 Reinforce trust at every turn from 2011-10-31T04:00

Thanks to the proliferation of Internet scam artists, the burden of earning trust with online shoppers is steep, but it's one that can be overcome with careful attention to detail.

318 The "s" word from 2011-10-28T04:30

Thanks to all the smooth-talking shysters out there, "sales" has become a dirty word in the world of business. So don't sell; instead, build relationships.

316 What is the value of a subscriber? from 2011-10-24T04:00

In the age of information, capturing a subscriber is the first step in the continuum that leads from one-time website visitor to customer to brand evangelist.

315 Does your website have the touch? from 2011-10-21T05:00

314 It doesn't pay to be a pusher from 2011-10-19T05:00

Trust your customers to make the right choice for them.

313 You the publisher from 2011-10-17T04:00

A CMS, or content management system, is the key that unlocks the door to DIY content marketing.

311 Be a nurturer, not a closer from 2011-10-12T04:30

A sale is never the end goal; it’s only the first step in earning your customers’ continued loyalty.

310 Ditch the pitch from 2011-10-11T02:48:49

No one likes being on the receiving end of a sales pitch, but everyone likes talking about themselves and the things that matter most to them.

309 Sales and snowflakes from 2011-10-07T04:30

No two customers are exactly alike, so make sure you understand their unique set of problems and concerns before you propose to solve them.

308 Just say "no" to cold calling from 2011-10-05T04:30

Business growth shouldn't be a game of chance. Invest in building trust and you'll win every time.

307 Never underestimate the power of the niche from 2011-10-03T04:30

Grow your business by narrowing your focus.

306 Marketing Minute Rewind: User experience: where the battle for customers begins from 2011-09-30T04:30

Our review of the top five episodes of the past quarter concludes today as we explore the connection between the quality of your website and the perceived quality of your brand.

305 Marketing Minute Rewind: Defy the delete key from 2011-09-28T04:30

As we continue reviewing the top five episodes of the past quarter, we unlock the secrets to creating an email marketing campaign that's too good to be ignored.

304 Marketing Minute Rewind: Never stop selling from 2011-09-26T04:30

As our countdown of the top five episodes of the past quarter continues, we reveal how to ensure that every interaction you have with your customers reminds them why you were - and still are - t...

303 Marketing Minute Rewind: Let's make a deal from 2011-09-23T04:30

Our countdown of the top five episodes of the past quarter continues with tips and tricks for playing the daily deals game to win.

302 Marketing Minute Rewind: Which master does your website serve? from 2011-09-21T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine t...

301 Gone in a Flash from 2011-09-19T04:30

If you have Flash anywhere on your website, you can kiss mobile users goodbye.

300 Practice random acts of gratitude from 2011-09-16T04:30

When it comes to showing your customers how much they mean to your business, nothing beats a genuine, thoughtful and spontaneous gesture.

299 Your website's navigation: intuitive or infuriating? from 2011-09-14T04:30

The navigational structure of your website can make or break your user experience.

298 From black hat to blacklist from 2011-09-12T04:30

There's no short-term benefit that's worth risking your site's standing with the search engines by employing black-hat SEO techniques.

297 Pavlov's customers from 2011-09-09T04:30

Train your customers to do exactly what you want - buying more of your products or services - with a good rewards program.

296 Is your site ready for the small screen? from 2011-09-07T04:30

In today’s 24/7 world of business, the most useful website is the one that can be accessed anywhere.

295 You auto know from 2011-09-05T04:30

Auto-play gimmicks - audio, video, animation and pop-ups - are taboo in modern website design.

294 Inquiring minds want to know from 2011-09-02T04:00

All the data that you need to create a razor-sharp online business growth platform is at your fingertips. The secret is knowing how to harness it.

293 Never stop selling from 2011-08-31T04:30

Every interaction with your customers must remind them why you were - and still are - the right choice.

292 Perfection vs. honesty from 2011-08-29T04:30

You can't always be perfect, but you can always be honest.

291 Know your anatomy from 2011-08-26T04:30

Map out every touchpoint in your customer experience and scrutinize how you can improve each of them.

290 Are you the MVP of Team Customer? from 2011-08-24T04:30

Go beyond the call of duty to show your customers that you're invested in their success.

289 Ask and you shall receive from 2011-08-22T04:30

The simple act of listening can pave the road to innovation.

288 Is customer service in your company's DNA? from 2011-08-19T04:30

Create a culture of service that permeates every level of your organization.

287 What a difference a face makes from 2011-08-17T04:00

Even in today's digital age, nothing can take the place of the human touch.

286 Reach out and touch someone from 2011-08-15T04:00

Don't assume that a quiet customer is a happy customer.

285 Reality check: You're not as special as you think from 2011-08-12T04:30

Your business can't live without your customers, but they can live without you.

284 Is your website on target to convert? from 2011-08-10T04:30

Are you talking to the customers who will ultimately buy from you?

283 Community building is a game of inches from 2011-08-09T02:06:52

In today's marketplace, strong brands are built on strong communities. And strong communities are built one member at a time.

282 Beyond the blog from 2011-08-05T04:30

Blogging is a powerful content marketing tactic, but it's not the only one. Make sure every element of your website's content is fine-tuned to support the growth of your business.

281 Does your website pass the 20 percent test? from 2011-08-03T04:30

Just as you don't go to the Louvre to see their collection of frames, visitors don't come to your website to see its framework.

280 Defy the delete key from 2011-08-01T04:00

What's the difference between an email that goes straight to the trash and one that actually gets read? It all comes down to value.

279 Which master does your website serve? from 2011-07-29T04:30

Does your website serve your needs or your customers? The answer might surprise you.

278 Prepare before you promote from 2011-07-27T04:30

Before you launch your next major promotional campaign, make sure all your conversion points are primed and ready.

277 User experience: where the battle for customers begins from 2011-07-25T04:00

In today's culture of the Web, the quality of your website and the perceived quality of your brand are one in the same.

276 Don't deal yourself out from 2011-07-22T04:30

Daily deals sites can be powerful tools for gaining exposure to potential new customers and fans. Just don’t mistake them for a long-term marketing strategy.

275 How to turn lemon customers into lemonade from 2011-07-20T04:00

The secret to using daily deal sites to grow your business is converting one-time deal-seekers into loyal customers and fans.

274 Let's make a deal from 2011-07-18T04:00

If you're going to play the daily deals game, make sure you play to win.

273 Deal or no deal? from 2011-07-15T04:30

The allure of daily deal sites is hard to resist, but it's important to recognize that they’re not a one-size-fits-all marketing medium.

272 Does your website have a pulse? from 2011-07-13T04:30

People want to do business with people, even when the exchange occurs between computer screens.

271 Transform your connections into readers from 2011-07-11T04:00

Is your great content lost in a reader-less desert? Make sure you're leveraging your connections to boost your readership.

270 Forget the fold from 2011-07-08T04:30

Where exactly does a web page fold, anyway? Don't let this outdated design fallacy compromise your user experience.

269 Where content ends and community begins from 2011-07-06T04:30

Creating content that sparks conversation and debate is a powerful catalyst for community building.

268 A win-win link-building strategy from 2011-07-04T04:30

Build links and connections through the power of trustcasting.

267 Marketing Minute Rewind: Make blogging a team sport from 2011-07-01T04:30

Our review of the top five episodes of the past quarter concludes today as we explore the benefits of getting your whole team on board with blogging.

266 Marketing Minute Rewind: Conquer the Twitterverse through trustcasting from 2011-06-29T04:30

Our countdown of the top five episodes of the past quarter continues with tips and tricks for building a thriving community of Twitter followers that will help your business grow.

265 Marketing Minute Rewind: Underpromise and overdeliver from 2011-06-27T04:30

As we continue reviewing the top five episodes of the past quarter, we unlock the secret to delivering value and service that will inspire your customers to sing your praises.

264 Marketing Minute Rewind: Grassroots marketing for the digital age from 2011-06-24T04:30

As our countdown of the top five episodes of the past quarter continues, we reveal how to find the influencers in your tribe and put them to work to help your business grow.

263 Marketing Minute Rewind: The customer's word is king from 2011-06-22T04:30

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine w...

262 8 ways to rule with content: Drive innovation from 2011-06-20T04:00

The process of creating content makes you a sharper, more confident, more agile businessperson.

261 8 ways to rule with content: Build community and engage customers from 2011-06-17T04:30

Content is the common ground between your company and your customers.

260 8 ways to rule with content: Expand your customer base from 2011-06-15T04:30

Content is your foot in the door to new networks and new communities.

259 8 ways to rule with content: Generate word-of-mouth marketing from 2011-06-13T04:30

Great content has the power to get people talking.

258 8 ways to rule with content: Differentiate your company from 2011-06-10T05:00

If you can provide truly useful information that your customers can't find elsewhere, you'll be making a strong case for why they should do business with you.

257 8 ways to rule with content: Build trust and convert customers from 2011-06-08T04:30

Content is the cornerstone of trust building with prospective customers online.

256 8 ways to rule with content: Attract more targeted traffic from 2011-06-06T04:30

Content is the key to drawing the types of visitors to your site who are the most likely to become your customers.

255 8 ways to rule with content: Increase visibility and drive traffic from 2011-06-03T04:00

There's no more rock-solid SEO strategy than publishing great original content on a regular basis.

254 8 ways to rule with content: An introduction from 2011-06-01T04:00

Undoubtedly you've heard the expression, "Content is king." But why is it that content takes the crown?

253 Conquer the Twitterverse through trustcasting from 2011-05-30T20:21:55

Trustcasting is the key to building a thriving community of followers that will help your business grow.

252 If you build trust, sales will come from 2011-05-27T04:30

The business growth results you yield from your participation in social media networks will only ever be as good as the time and effort you invest in building trust.

251 Three deadly myths of viral marketing from 2011-05-25T04:30

In your quest to harness the power of viral marketing, don't be led astray by misinformation.

250 The anatomy of viral marketing from 2011-05-23T04:30

Even the best content is not inherently viral. Here's what separates the sharable from the truly viral.

249 The customer's word is king from 2011-05-20T04:30

If you want to grow your business, you need the help of your customers and fans.

248 Give before you expect to receive from 2011-05-18T04:00

If you want to reap the benefits of social sharing, it's up to you to provide content that your fans and followers will want to pass along.

247 The art of not talking from 2011-05-16T04:30

In the age of information overload, the best way to stand out from the crowd is not to dial up the volume but to truly listen and respond to your customers.

246 Make every impression count from 2011-05-13T04:30

Your relationships with your customers are only as good as your last encounter, and your brand's reputation lives and dies in the moment of interaction.

245 Deliver a one-two punch from 2011-05-11T04:30

If you want to score media coverage of your event,, hit your contacts with a one-two punch.

244 Give 'em the goods from 2011-05-09T04:30

A little product placement can go a long way toward scoring free advertisement.

243 Success in local PR begins with legwork from 2011-05-06T04:30

If you want to rule the local media markets where you do business, you have to start by doing your homework.

242 Never underestimate the power of local PR from 2011-05-04T04:30

No matter the size of your business or the scope of your target market, never underestimate the power of the local press to build trust in and boost the visibility of your brand.

241 The 5 types of brand evangelists: The Crusader from 2011-05-01T04:30

The Crusader is the torchbearer for companies whose values and corporate culture inspire them.

240 The 5 types of brand evangelists: The Trendsetter from 2011-04-29T04:30

The task of putting The Trendsetter to work as an evangelist starts at the very core of your brand.

239 The 5 types of brand evangelists: The Fame Seeker from 2011-04-27T04:30

Give The Fame Seeker their 15 minutes in the spotlight, and they'll give you their loyalty.

238 The 5 types of brand evangelists: The Informer from 2011-04-25T04:30

Nothing motivates The Informer like access to exclusive intel.

237 The 5 types of brand evangelists: The Opinionater from 2011-04-22T05:00

The key to engaging The Opinionator is providing opportunities for them to express their ideas and insights.

236 The 5 types of brand evangelists: An introduction from 2011-04-20T04:30

Understanding what motivates your evangelists is the key to empowering them to be your sales and marketing force.

235 It's all in the delivery from 2011-04-18T04:30

Even the best, most well-crafted press release or news pitch can fall flat if it's not delivered in the right manner and at the appropriate time.

234 Be remarkable - literally from 2011-04-15T04:30

If you want to set fire to the word of mouth around your brand, you must tap into the passions of your customers.

233 Treat every customer like Oprah from 2011-04-13T04:30

In the age of social media, the only way to safeguard your reputation is to demonstrate to each and every customer that their opinions matter.

232 Never make a sale at the cost of your reputation from 2011-04-11T04:30

Every sale you make has the potential to make or break your reputation.

231 Underpromise and overdeliver from 2011-04-09T04:30

Develop a reputation for providing exceptional value and service that will inspire your customers to sing your praises.

230 Make blogging a team sport from 2011-04-06T04:30

Decentralizing the responsibility for maintaining your company blog is an efficient and effective way to address resource challenges while also promoting professional development among your empl...

229 Build a better list from 2011-04-04T04:30

If you've tried every task management app under the sun and your to-do list is still the bane of your existence, you don't need a better app; you need a better list.

228 Grassroots marketing for the digital age from 2011-04-01T04:30

In today's digital age, grassroots marketing has gone mainstream, as companies now have unprecedented access to highly active, motivated and powerful influencers via social media.

227 Marketing Minute Rewind: Stop fighting the price war from 2011-03-30T05:25:36

Our review of the top five episodes of the past quarter concludes today as we reveal why in a world of almost unlimited options the battle you must fight and win is not one of price but of value...

226 Marketing Minute Rewind: Create a bigger, better e-mail marketing list from 2011-03-28T04:30

Our countdown of the top five episodes of the past quarter continues with tips and tricks for growing your e-mail subscriber list into an ever-expanding tribe of people who've given you their pe...

225 Marketing Minute Rewind: The art of storytelling from 2011-03-25T04:30

As we continue reviewing the top five episodes of the past quarter, we revisit why there's more to writing a great press release than committing facts to paper.

224 Marketing Minute Rewind: Get in their heads from 2011-03-23T04:00

As our countdown of the top five episodes of the past quarter continues, we reveal the secret to writing copy that sells.

223 Marketing Minute Rewind: Being your own boss from 2011-03-21T04:00

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we present a...

222 Relationship building in 140 characters or less from 2011-03-18T04:30

As a vehicle for community building, Twitter is a deceptively simple platform that, in reality, is a challenge to master.

221 All that Twitters is not gold from 2011-03-16T04:30

It's a basic law of Twitter that the more followers you have, the greater your potential to gain exposure. However, using Twitter effectively as a business growth platform is more than just a si...

220 Unmask the person behind the brand from 2011-03-14T04:30

If you insist on holding your Twitter followers at arm's length and only allow them to see a perfectly polished version of your company, you're wasting an incredible opportunity to build trust a...

219 Don't fall into the competitive trap from 2011-03-11T05:30

To create a website that truly performs, focus on your business objectives, not your competitors.

218 Say less, sell more from 2011-03-09T05:30

When it comes to your website, brief, powerful, well-organized copy is your best sales ally.

217 Lead the way from 2011-03-07T05:00

Your home page doesn't exist primarily to provide information but instead to provide pathways that lead visitors to the answers they seek.

216 The fallacy of mass appeal from 2011-03-04T05:00

If you attempt to design your website so that it appeals to everyone, in the end, you'll appeal to no one.

215 Writing and design: the chicken and the egg from 2011-03-02T05:00

Good web content goes hand-in-hand with good website design.

214 Get in their heads from 2011-02-28T05:00

To write copy that sells, make sure you're answering the questions your customers are asking.

213 Know thy reader from 2011-02-25T05:00

Don't start at step one if your prospects are already at step five.

212 Keep it real from 2011-02-23T05:30

Writing engaging copy for your website is as easy as having a conversation.

211 Keep it short, sweet and scannable from 2011-02-21T05:30

When you have only seconds to capture readers' attention and make your case, don't roll the dice with sloppy copy.

210 The secret to web copy that captivates from 2011-02-18T05:30

Start strong and maintain sharp, focused writing to lead readers inch-by-inch down the page.

209 Mix up your pitches from 2011-02-16T05:30

Just like in baseball, you can't throw the same pitch to every publication and expect to score a win.

208 Sharpen your aim to improve your performance from 2011-02-14T05:00

If you're going to make the best use of the PR resources you have available, you must be strategic in the outlets you choose to target.

207 PR is trustcasting, too from 2011-02-11T05:00

The rules of trustcasting - the process of growing your business by building trust - apply to PR just as much as to marketing.

206 Step into the spotlight from 2011-02-09T06:00

If you want to develop a reputation for being the expert reporters turn to when they need a a good sound bite or thought-provoking analysis, it's up to you to do your homework so that you're the...

205 Put on your reporter's hat from 2011-02-07T05:00

Increase your chances of securing media coverage with a story that sells itself.

204 The art of storytelling from 2011-02-04T05:00

There's more to writing a great press release than committing facts to paper.

203 What are you doing to move the chains? from 2011-02-02T05:00

The yards gained and lost in the process of growing your business are measured in trust.

202 Being your own boss from 2011-01-31T05:00

Are you truly prepared to be your own boss, or will you only become your own worst enemy?

201 Create a bigger, better e-mail marketing list from 2011-01-28T05:00

The reward for investing time and resources in growing your e-mail subscriber list is an ever-expanding tribe of people who've given you their permission to communicate with them on a regular ba...

200 2011 resolutions: Make resolutions a reality from 2011-01-26T06:00

It's not enough just to set the right goals. In today's episode, we conclude our series on business growth resolutions for 2011 by giving you the keys to developing a realistic action plan for t...

199 2011 resolutions: Get out more from 2011-01-24T05:30

With all the buzz surrounding social networking, don't forget the importance of face-to-face networking.

198 2011 resolutions: Carve your own social niche from 2011-01-21T06:00

With all the buzz surrounding social networking, don't forget the importance of face-to-face networking.

197 2011 resolutions: Break out of your bubble from 2011-01-19T05:00

Regardless of the platform you choose, to be successful in the world of social media, you must break out of your own brand bubble and let others direct the conversation.

196 2011 resolutions: Be everywhere from 2011-01-17T05:00

To compete in today's on-demand culture, you need to ensure that you're available to your customers on their timetable and on the platform of their choosing.

195 2011 resolutions: Go organic from 2011-01-14T05:30

Make 2011 the year you finally close the book on the Yellow Pages once and for all and get serious about SEO.

194 2011 resolutions: Put your website to work from 2011-01-12T05:30

If you make only one resolution in 2011, it should be to stop wasting opportunities to grow your business with a website that doesn't truly perform.

193 2011 resolutions: Be indispensable from 2011-01-10T05:00

In today's economic climate, you can't afford to be just likable. We'll tell you how to ensure that your customers can't live without you, as our series on business growth resolutions for 2011 c...

192 2011 resolutions: Get out of your comfort zone from 2011-01-07T05:00

In order to engage with your tribe and relate to them in an authentic way, your company must be human in every way. Learn how to break out of your corporate comfort zone, as as our series on bus...

191 2011 resolutions: Bow to the tribe from 2011-01-05T05:00

You'll never conquer your market without the help of your tribe. Find out why as our series on business growth resolutions for 2011 continues.

190 2011 resolutions: Shed your excess baggage from 2011-01-03T05:00

This episode begins an 11-part series on the business growth resolutions you should conquer to make 2011 the year you own market. Step one is taking a razor to your operating expenses and sheddi...

189 Say "no" without closing the door from 2010-12-31T05:30

Don't feel pressured to say "yes" to every request to keep your business relationships strong.

188 The art and science of packaging from 2010-12-29T05:00

Don't let the old saying fool you. Your customers can - and do - judge a book by its cover.

187 Stop fighting the price war from 2010-12-27T05:00

You can't compete on price alone. That's why it's up to you to change the game.

186 The fallacy of B2B marketing from 2010-12-24T06:00

At the end of the day, B2B marketing is just as much the art and science of selling a product or service to a human audience as B2C marketing.

185 Streamline your signature from 2010-12-22T07:00

When it comes to your e-mail signature, remember that less is always more.

184 No blueprint for success from 2010-12-20T05:00

Learn what you can from the accomplishments of others and apply those lessons along with your talents and strengths to carve your own unique niche in the world of business.

183 Deliver trust with every purchase from 2010-12-17T07:00

When it comes to trust and online shopping, the devil is in the details.

182 Hot now from 2010-12-15T05:00

With just a little creativity, you can use Facebook and Twitter to bring more customers through your doors today.

181 Save your requests from the inbox abyss from 2010-12-13T05:00

A little extra attention to detail can prevent your important request from being overlooked.

180 The after-dinner mint principle from 2010-12-10T05:00

In a marketplace where consumers are demanding more for their dollar, every act of good faith counts in winning the edge over the competition.

179 Ma Bell isn't dead just yet from 2010-12-08T05:00

E-mail and web communication are great options, but they shouldn't be the only options.

178 Make every day your MBA from 2010-12-06T05:00

As one charged with growing a business, the world around you is a perpetual classroom with an endless source of practical lessons that can help you sharpen your marketing and sales tactics.

177 No need to be a know-it-all from 2010-12-03T05:00

Just because it's your blog doesn't mean you have to have all the answers. You just need to be resourceful.

176 Make someday today from 2010-12-01T05:00

How do you get your must-do "today" tasks and your would-be-nice-to-do "someday" tasks to play nicely together? You have to trick them into submission.

175 Death by liking: Make waves or drown treading water from 2010-10-13T04:00

No matter the size or scope of your market niche, you can inspire a loyal and lasting following like Apple and Starbucks. However, to do so, you can't be afraid to make a few waves.

174 Death by liking: The sustaining power of loyalty from 2010-10-12T04:00

Previously, we revealed the fallacy of thinking that popularity alone is a solid foundation for lasting business growth. Today, we'll examine why it's better to be loved by a loyal tribe than li...

173 Death by liking: The fallacy of popularity from 2010-10-11T04:00

When it comes to owning your market, the more people that like your product or service, the better - right? Not necessarily. In today's episode, we'll examine why achieving success in growing yo...

172 Flex your expertise: Elevate your profile from 2010-10-08T04:30

Over the past three episodes, we've outlined a step-by-step guide to using LinkedIn's Answers forum to open the door to new sales leads. Today, this series concludes with a look at how your ac...

171 Flex your expertise: Share your wisdom from 2010-10-07T04:00

In today's episode, our step-by-step guide to using the LinkedIn Answers forum to generate sales leads continues with step three: introducing yourself to new potential customers by sharing your ...

170 Flex your expertise: Turn on your radar from 2010-10-06T04:00

Previously, we introduced you LinkedIn's Answers forum and laid the foundation for cultivating new prospects in this community. Today, our step-by-step guide to using this platform to generate s...

169 Flex your expertise: An introduction to the LinkedIn Answers forum from 2010-10-05T04:00

As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? The answer could be as simple as Answers - Linke...

168 Does your brand suffer from a split personality? from 2010-10-04T04:00

Does your brand suffer from a split personality? Ensure that you deliver a consistently positive experience for every customer and every fan, whether they encounter your brand online or engage w...

167 FF Rewind - Top 10 tips of the quarter: If Martha can Tweet, so can you from 2010-10-01T04:30

Our review of the top 10 tips of the past quarter concludes today with a lesson from Martha Stewart's playbook for success in using social media to drive business growth.

166 FF Rewind - Top 10 tips of the quarter: Web time is real time from 2010-09-30T05:29

Today, as we continue reviewing the top 10 tips of the past quarter, we return to our series on the fundamentals of Web culture. In order to promote your business successfully on the Web, you mu...

165 FF Rewind - Top 10 tips of the quarter: The battle of the inbox from 2010-09-29T05:28

Is your inbox a constant source of stress and distraction? Our countdown of the top 10 tips of the quarter continues today with the keys to proactively managing your e-mail rather than allowing ...

164 FF Rewind - Top 10 tips of the quarter: No medals for multitasking from 2010-09-28T05:26

As we continue reviewing the top 10 tips of the past quarter, we're exposing the hidden evils of multitasking and why juggling too many tasks at once can actually hurt - rather than help - your ...

163 FF Rewind - Top 10 tips of the quarter: Break through the trust barrier from 2010-09-27T04:25

Our countdown of the top 10 tips of the past quarter resumes today with an installment from our series on the reasons why it pays to publish customer reviews on your e-commerce site. In this epi...

162 FF Rewind - Top 10 tips of the quarter: The value and cost of words from 2010-09-24T05:23

Today, as we continue reviewing the top 10 tips of the past quarter, we revisit why it's important to understand the value of each and every word that lives on your website as well as the potent...

161 FF Rewind - Top 10 tips of the quarter: Not a writer? Not a problem! from 2010-09-23T04:22

Are you still putting off starting your own blog? In today's episode, as our countdown of the top 10 tips of the past quarter continues, we'll remind you why you don't need to be a writer to be ...

160 FF Rewind - Top 10 tips of the quarter: Calling into question the wisdom of FAQs from 2010-09-22T04:20

Here's a question that's not asked frequently enough: Is the FAQs page on your website killing your conversions? Find out why it might be, as our review of the top 10 tips of the past quarter co...

159 FF Rewind - Top 10 tips of the quarter: "No" is not a four-letter word from 2010-09-21T05:19

As our countdown of the top 10 tips of the past quarter continues, we'll reveal why saying "no" to a client or prospect might actually be one of the best things you could ever do to cement your ...

158 FF Rewind - Top 10 tips of the quarter: The more fans, the better from 2010-09-20T04:10

Over the past few months, we've covered a lot of ground here on the Fame Foundry Daily Tips for Business Growth podcast. Now it's time to rewind and review our top 10 tips of the quarter. First ...

157 Rediscovering the lost art of focus: The game plan from 2010-09-17T04:50

In our last episode, we revealed what routine disruptions and distractions are really costing you in lost productivity. Today, we'll help you get more from your business growth efforts with a fo...

156 Rediscovering the lost art of focus: The cost of distraction from 2010-09-16T04:24

How many times during the day is your attention diverted by distractions such as Facebook, blogs or personal responsibilities? You may think these disruptions are just par for the course, but in...

155 Don't fear the reviewer: Do your own market research from 2010-09-15T04:20

Would you like the advantages of market research without the hefty price tag? In today's episode, we'll wrap up our series on the benefits of online customer reviews by showing you how the feedb...

154 Don't fear the reviewer: Turn your customers into salespeople from 2010-09-14T04:01

You can actually use previous sales to generate more sales. Sound too good to be true? It's all in the reviews. In today's episode, our series on the benefits of customer reviews continues with ...

153 Don't fear the reviewer: Tip the scales in your favor from 2010-09-13T06:23

How many times have you lost a sale because a shopper couldn't hold, see and feel the products in your online store? In today's installment in our series on the benefits of customer reviews, we'...

152 Don't fear the reviewer: Break through the trust barrier from 2010-09-10T04:52

Does the idea of allowing your customers to rate products on your website make you uneasy? If so, it's time to reverse your thinking: don't fear the reviews; fear what their absence is costing y...

151 Your blogging excuses debunked: No one will read it anyway from 2010-09-10T03:49

Rome wasn't built in a day, and neither is your blog following. Today, we conclude our series debunking the excuses that are keeping you from blogging with valuable tips for cultivating a loyal ...

150 Your blogging excuses debunked: I can't come up with enough good ideas to keep it going from 2010-09-08T05:46

Great ideas are all around you - if you know where to look. In today's installment in our series debunking the excuses that are keeping you from blogging, we'll give you the keys to keeping the ...

149 Your blogging excuses debunked: I don't have anything interesting to say from 2010-09-07T04:35

No matter your business or industry, you have something meaningful to say to the tribe of people who are passionate about what you do. As our series debunking the excuses that are keeping you fr...

148 Your blogging excuses debunked: I don't have time from 2010-09-06T06:08

Believe it or not, you can write a great blog post in less time than it takes to watch your favorite TV show. We'll reveal the secret to making the most of your writing time in today's episode, ...

147 Your blogging excuses debunked: I wouldn't know where to begin from 2010-09-03T04:04

Not sure where to begin with starting your own blog? Step one is not, in fact, to write but to read. In today's installment, we'll tell you how becoming an avid reader can cure your fear of blog...

146 Your blogging excuses debunked: I'm not a designer or a programmer from 2010-09-02T04:41

Chances are you already have all the artistic and technical skills you need to be a blogger. Discover just how easy it can be to launch and update your own blog, as we continue our series debunk...

145 Your blogging excuses debunked: I'm not a writer from 2010-09-01T06:37

Are you still putting off starting that blog? In today's episode, we're kicking off a new seven-part series dedicated to helping you overcome the inhibitions that are holding you back so you can...

144 The battle of the inbox from 2010-08-31T04:35

Is your inbox a constant source of stress and distraction? In today's episode, we'll give you the keys to make sure you are managing your e-mail rather than letting your e-mail manage you.

143 Understanding Web culture: Be one from 2010-08-30T04:34

Over the past 17 episodes, we've taken an in-depth look at the foundational aspects that define the Information Generation. But how does knowing what drives, interests and entertains the Web col...

142 Understanding Web culture: For the greater good from 2010-08-27T04:31

The Web collective is bound together by more than just a shared sense of humor and a common desire to belong. In today's installment in our series on understanding Web culture, we'll peer into t...

141 Understanding Web culture: Homebases from 2010-08-26T04:28

The advent of social media has created a variety of online communities where members of the Web collective can gather to fulfill a common purpose. In today's episode, our series on understanding...

140 Understanding Web culture: Gaming as social connection from 2010-08-25T04:26

Believe it or not, electronic gaming and those who participate in it play a major role in defining the very nature of the Web collective by influencing its language, protocol and humor. More on ...

139 Understanding Web culture: Celebrity from 2010-08-24T23:27

What defines celebrity in the culture of the Web? Find out in today's episode, as our series on understanding the Web collective continues.

138 - Understanding Web culture: Tech-centric from 2010-08-23T19:37

The Web collective is plugged in to technology. However, this interest goes far beyond fascination with the latest gadgets and represents a real desire for innovations that will improve their li...

137 - Understanding Web culture: Freedom above all from 2010-08-20T04:07

Freedom is a foundational principle of the Web and a fundamental tenet that binds the collective. Therefore, success in business online demands a model that is open and that promotes the unrestr...

136 Understanding Web culture: Anti-corporate by default from 2010-08-19T04:04

As a company looking to get customers on the Internet, you - and all businesses - start at a distinct disadvantage. In today's episode, we'll examine the anti-corporate nature of the Web collect...

135 - Understanding Web culture: The trust barrier from 2010-08-18T16:42

In today's installment of our series on understanding Web culture, we'll explore the intrinsically skeptical nature of the Web collective and how to overcome this barrier of mistrust.

134 - Understanding Web culture: An economy of attention from 2010-08-17T04:03

It's no secret that attention on the Internet comes at a premium, but do you know the reasons why? Find out in today's episode, as we continue our series on understanding the culture of the Web....

133 - Understanding Web culture: A collective sense of humor from 2010-08-16T06:51

Previously, we explored how news today travels throughout the Web and adds to the collective intelligence of the Internet nation. In much the same way, all things witty, amusing, absurd and pecu...

132 - Understanding Web culture: In the know from 2010-08-13T04:10

In today's installment in our series on understanding Web culture, we'll explore how The Digital Age has revolutionized the fundamental nature of the news - who gathers and reports it, the channels...

131 - Understanding Web culture: Addicted to sharing from 2010-08-12T04:10

From e-mails to status updates to tweets to blog comments, ideas, advice, news and humor are constantly being passed from one person to another and from one network to another online. As our ser...

130 - Understanding Web culture: The need to belong from 2010-08-11T04:10

The need to identify oneself with a group and to be a part of something greater than oneself is a primary motivator that drives how members of the Web collective think, behave and interact. Lear...

129 - Understanding Web culture: A language and customs of its own from 2010-08-10T04:57

Knowing the language of LOLs and FAILs might not seem relevant to your business growth objectives, but if you want to compete to win in the Web marketing universe, you must start by respecting t...

128 - Understanding Web culture: Ruled by tribes of trusted elite from 2010-08-09T04:56

Just like any other society, the Internet collective elevates certain of its members to a position of greater influence. In today's episode, we'll introduce you to the tribes that rule the virtu...

127 - Understanding Web culture: Web time is real time from 2010-07-27T04:32

In today's episode, our series on Web culture continues with the first fundamental aspect that you must understand in order to promote your business successfully: the Internet collective functio...

126 - Understanding Web culture: Introduction from 2010-07-26T04:31

Today there exists an enormous divide between those that know and participate in the culture of the Web and those that do not. In today's episode, we're kicking off our series on the fundamental...

125 - Get away from 2010-07-23T04:29

As an entrepreneur, you're probably in the habit of sacrificing your personal time to help your company grow. In today's episode, we'll make a case for why it can actually be more beneficial to ...

124 - "No" is not a four-letter word from 2010-07-22T04:27

Saying "no" to a client or prospect might actually be one of the best things you could ever do. In today's episode, we'll shed some light on this apparent paradox.

123 - If Martha can Tweet, so can you from 2010-07-21T04:29

Martha Stewart takes five minutes a day to tweet, and she has won a legion of nearly two million followers as a result. In today's episode, we'll reveal the queen of "Good Things"'s secret to su...

122 - No medals for multitasking from 2010-07-20T05:26

In today’s 24/7 world of business, it's commonly accepted wisdom that the more things you are doing at once, the better. In practice, this is simply not true. In today's episode, we'll tell you ...

121 - The virtual revolution: The middle ground from 2010-07-19T04:52

Does the idea of giving up your office make you nervous? As our series on the virtual revolution concludes today, we'll introduce you to virtual offices, a best-of-both-worlds solution that offe...

120 - The virtual revolution: The virtual toolbox from 2010-07-16T04:51

In today's episode, our series on the virtual revolution continues with a run-down of the basic necessities that will help keep your virtual company running smoothly.

119 - The virtual revolution: Go, team, go! from 2010-07-15T04:44

Fostering good collaboration among virtual teams is all about having the right tools for the job. As our series on the virtual revolution continues in today's episode, we'll review some cost-eff...

118 - The virtual revolution: Let's talk about communication from 2010-07-14T04:53

For the virtual company, internal communication can take many shapes and forms, from phone calls and e-mails to instant messages and video chats. As our series on the virtual revolution continue...

117 - The virtual revolution: Remote management from 2010-07-13T04:52

The task of managing employees who are scattered across many different locations may seem daunting, but it's not as difficult as you might think. In today's installment in our series on the virt...

116 - The virtual revolution: It begins and ends with trust from 2010-07-12T04:35

Trust is the cornerstone of the virtual company. Find out why, as we continue our series on the virtual revolution.

115 - The virtual revolution: Are you ready to join in? from 2010-07-09T04:27

Taking your company virtual is great in theory. However, before you make the leap, you must be sure it's a good fit for you, your employees and your clients

114 - The virtual revolution: Is your office killing your business? from 2010-07-08T04:25

The benefits of going virtual add up to real dollars and cents

113 - We the media from 2010-07-07T04:24

The launch of the iPhone 4 has been a remarkable case study in the nature of today's media and the ways and speed at which information spreads