Building a Loyal Audience and Moving Online|Genecia Alluora from Soul Rich Woman - a podcast by Cody of Fly to FI and Justin aka Saving Sherpa
from 2020-06-16T07:00:45
Today's episode features Genecia who is the creator of Soul Rich Woman.
Genecia's main goal is to empower women business owners to go from offline to online.
She's proven this over her career with millions in revenue and is sharing that with the 200k+ members of Soul Rich Woman.
You won't want to miss all her advice, especially around the love of F words.
Listen, learn, and let us know what you think about this awesome episode.Episode Summary
Genecia's Background
At 18 she started with a simple thought of making more in a single hourShe was going to school, working, and teaching as a yoga/dance instructor
So she decided to build a group of instructors were she made a commission off themGenecia attributes her success to resourcefulness and the people she surrounded herself with
After college, she entered a traditional job in a hospital helping children with learning issuesShe realized that she was making way less in a 9-5 than working for herself in college
Then she transitioned to consultingOffline to Online
In 2013 she transitioned from working offline to onlineShe made $100k in 3 months
And $1 Million within a yearThen she invested in a cafe retail chain
Helping other Women go OnlineThe group started just as"Webinar Wednesdays"And in the beginning, there was no traffic
But she stuck with it and started advertising on FacebookIn the group, she helps instill a growth mindset
The group she started is called"Soul Rich Woman"The group is over 200k strong!
She talks about women who love"F words"Fabulous, freedom, financial independence, family
This education and community is available as an annual or monthly serviceGenecia also really focuses on marketing and helping businesses get repeat business
Where to focus firstShe says to work on your business, not in your business
This means outsourcing tedious work so you can focus on growthStay on top of trends
Love the customers first and then create what is good for themGenecia walks us through a case study of a fitness instructor going online
Key Takeaways
Get Sticky: Genecia talks about retaining customers by always providing value, this makes them come back for more, aka stickyLeverage the internet: The internet is a force multiplier for not only finding customers but also to augment with employees
Call to ActionGrab $50 and outsource something that is draining you of your time so you can be more productive in areas that really matter
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Website: Soul Rich WomanTwitter: Genecia Alluora
Instagram: Genecia AlluoraRecommended Book: Rich Woman by Kim Kiyosaki
Learn More About Your HostsFly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)
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Further podcasts by Cody of Fly to FI and Justin aka Saving Sherpa