Cider House Blues with Siddharth Sheth - a podcast by IVM Podcasts

In this episode, Karthik speaks with Sid Sheth, founder of Trillium Beverages that makes Thirsty Fox - a fast-growing, award-winning, single-origin, craft cider from Maharashtra. Karthik talks to Sid about his entrepreneurial journey and how a chemical engineer who was an Amazon employee in Seattle, decided to make Ciders for the Indian market! They also talk about the uniquely Indian challenges in creating an alcohol brand in India, why Sid found it challenging to use local ingredients, and how an obsession with quality is winning them fans and awards. Sid also speaks about the vibrant Indian alcohol market which is going through an explosion of domestic brands and how the opportunity for Cider (which Karthik feels is the underdog among alcohol beverages) is waiting to be unlocked in India.

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