Episode 13: Storyhacking with Genevieve Boast - a podcast by HRA Global
from 2020-04-09T11:55:42
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In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Genevieve Boast, founder of 'Beyond Human Stories'.
Introduction and the state of organisations now: 0:00 - 8:50 minutes
- Introduction to Genevieve and starting 'Beyond Human Stories'.
- Looking into the story telling of organisations.
- Are organisations being truly honest and authentic amid the crisis?
The current climate: 8:50 - 12:30 minutes
- What is the mood amongst brands at the moment?
- How interconnectivity is helping amid the covid-19 pandemic.
What is storyhacking? 12:30 - 19:35 minutes
- The definition of 'storyhacking' and how brands can use it.
- How to stop yourself being disempowered and inhibiting your vision.
- How this can be applied to brands and internal company structures.
- Can the current crisis aid companies to use storyhacking to look at their vision?
How to approach storyhacking and the challenges of Coronavirus: 19:35 - 26:30 minutes
- How taking yourself out of your comfort zone into nature can help to begin storyhacking.
- The challenges that we face within the covid-19 pandemic.
Equinox Kombucha and early storyhacking: 26:30 - 34:30 minutes
- The work Genevieve has done with 'Equinox Kombucha'.
- How has storyhacking impacted them and changed the way that they work?
- What were the precursors to storyhacking?
The new normal - 34:30 - 42:45 minutes
- What will be the positives from the new normal that will emerge after the corona crisis?
- How global interconnectivity and innovation has increased.
The future for businesses: 42:45 minutes
- What is your key message to managing directors at the moment?
- How business can be changed in a positive manner amid the crisis.
If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com
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