Episode 16: A very moorish conversation with Julie Waddell - a podcast by HRA Global

In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Julie Waddell, founder of Moorish Humous and Dips.

0 - 11:40 minutes Introduction to Julie

• Julie talks to Hamish about how she started in food broadcast journalism.
• Julie then found her passion in culinary creativity to start making humous.
• Hamish and Julie discuss the name ‘Moorish’

12 - 14:45 minutes: The supply chain

• How does Julie manage her supply chain in the good and bad times?
• Julie discusses how the COVID-19 pandemic is affecting Moorish.

14:50 - 21 minute:  Buyer relationships

• Do you think there will be a different relationship with buyers (both retail and foodservice) when the crisis settles?
• How a crisis can remove the surplus.
• Julie talks about whether we will see more brands emerge from the crisis.
• Julie and Hamish discuss the rise in cooking skills during the lockdown and whether this will increase a need in new and different ingredients.

21:00 - 27:00 minutes: Aspiration

• What would advise would you give to the aspiring brand owner?
• What food and drink brands do you admire?
• What new areas are you interested in next?

27:00 minutes: Food service

• Is foodservice an area that Moorish is interested in?

If you would like to feature on the podcast or have any questions, get in touch hello@thegroceryinsider.com

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