Episode 3: The Rise of Tofu and Dragonfly Foods - a podcast by HRA Global

In this week's episode of The Grocery Insider, in association with HRA Global, we speak to the Managing Director of Dragonfly Foods - Steve Wickham.

Get to know Steve and Dragonfly Foods (0 mins)

• How did Dragonfly Foods begin
• Meaning behind the brand
• Steve's passion for Tofu

Tofu and Miso (6 mins) 

• What makes Tofu so special?
• Target market for Tofu
• What is Miso and how does it work?
• How are these foods merchandised?

Education of Plant-based food (10.30)

• Who is responsible for educating consumers on these products?
• Who has influenced the rise of Tofu?
• Plant protein and Soy critic

Future of Tofu (19.30)

• Where tofu sits now within its category
• Future of Dragonfly Foods

Further episodes of The FMCG Insider

Further podcasts by HRA Global

Website of HRA Global