Episode 4: Food Entrepreneurs - Brain Füd - a podcast by HRA Global
from 2019-05-06T10:07:43
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In this week's episode of The Grocery Insider, in association with HRA Global, we speak to the Co-Founder of Brain Füd - Jess Gould.
Get to know Jess (0 mins)
- Meet Jess Gould and find out how she got into food and drink, and a specific interest in energy drinks
- Finding Brain Füd
- How Brain Füd began
Where you can buy Brain Füd (5.30 mins)
- Taking the product to market
- Brain Fud within universities and offices
- Who is the Brain Fud target market
- Where you find Brain Fud
- EXCLUSIVE news about Brain Fud
Packaging journey of Brain Füd (9 mins)
- Packaging journey of Brain Fud
- Future packaging of Brain Fud
- The important connection between brand and packaging
- Impact of packaging and how it looks on shelves
- Future Brain Fud products
The evolving brand (15 mins)
- Route to market retail, foodservice or direct to consumer
- Focus on women in target audience and Brain Füd
- Brain Fud colours and moving the brand forward
Brain Füd chose in bold and brave flavours (19 mins)
- Flavours of Brain Füd
- Distinct flavour combinations
- Importance of natural flavours
Reflecting on how Brain Füd began in comparison to today (21 mins)
- Great concept, how did Brain Füd begin
- Getting the first order
- The Brain Füd team and logistics for moving into retail
The exciting future of Brain Füd (23 mins)
- Where would Jess like to be in a few years?
- Any worries?
- if you could give one piece of advice to someone starting into the industry today, what would you do?
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