Episode 7: The Future of Category Management - a podcast by HRA Global
from 2019-07-31T16:49:30
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In this week's episode of The Grocery Insider, in association with HRA Global, we speak to David and Alexis from Category Wins.
Get to know David and Alexis (0 mins)
- How did David and Alexis begin working in the food industry?
- What was the thought process and aims behind Category Wins?
- Alexis' role in the business
- Scaling up the business in five years
Understanding Category (8.30 mins)
- Defining what category means
- Recorded before the Asda/Sainsbury's merger was decided, David and Alexis' thoughts on this
- Will it happen?
Retailers (14.55 mins)
- Where will Tesco go now?
- Ranking of the retailers
- Where does Waitrose go from here?
- What are the aspirations of Waitrose?
- Post-potential merger, where does Sainsbury’s go from here?
- What could happen to ASDA?
- Thoughts on discounters Aldi vs. Lidl changing behaviour
Emerging Markets (32 mins)
- When new markets emerge, how does this impact Kantar/Nielson to categorise and code them to help us better understand the market?
Have a question? Want to feature on the podcast? Get in touch, we would love to hear from you - hello@thegroceryinsider.com
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