BarkBox Turns Dog Devotion Into Dollars - a podcast by Forbes

Serial entrepreneurs Matt Meeker and Henrik Werdelin have mixed an obsession with dogs and the current subscription box craze to build Bark. The company started out as a monthly subscription service that delivers a box full of trendy dog toys and treats loved by both pets and people. Now, its products are carried in Target. Many might think this idea is for the dogs, but the team has turned a loyal following, sleek online retail strategy and whimsical products into a $100 billion business. Hear how they created the brand and their future plans for our four-legged friends.

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