Hootsuite Founder On How To Turn Your Business Into A Social Media Powerhouse - a podcast by Forbes

Hear from Ryan Holmes, founder and CEO of Hootsuite, a company that helps businesses navigate and leverage the social media networks. He talks about how he built his company in the early days of social to today, where he advises some of the worlds most significant enterprises. He also names the business leaders that use social most effectively -- including Donald Trump. And he raises a red flag, warning businesses to develop a social media strategy and resiliency or else -- citing "the $4 billion dollar tweet" (also the name of his recently published book). The tweet was unleashed on Lockheed Martin by Trump which caused the company $4 billion dollar pain.

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