Podcasts by The Funnel: A Digital Experience Podcast

Power of AI in Customer Service With Anoop Kumar from 2023-11-15T16:00

To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for...

Hyper Immersive Experiences Featuring Prabha from 2023-09-12T16:00:10

Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on c...

Streamline Content With a Content Supply Chain Featuring Matthew Purdon from 2023-08-08T15:30:10

When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact an...

How to Improve Data Quality With Jeremy Linhardt from 2023-07-11T17:56:26

The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source.

Jeremy Linhardt explains how to monitor and me...

Uncovering Canopy Commerce Services With Aimee Sutton from 2023-06-06T15:00:21

Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, clos...

The Role of Delivery Management With Divya Kandikatti from 2023-05-03T18:00

What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization?

During this episode, Divya Kandikatti joins the show to speak more a...

A Recap of Adobe Summit 2023 With Emily Wilhoit from 2023-04-04T15:19:05

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more!

If y...

What Is Accessibility and How Can Businesses Improve? from 2023-03-28T12:00

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you no...

Preparing Your Website Infrastructure&Customer Experience for Peak Traffic Times: Part 2 from 2022-03-15T12:00:07

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experien...

Preparing Your Website Infrastructure&Customer Experience for Peak Traffic Times: Part 1 from 2022-02-03T20:55:18

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experien...

How to Prep Your Company's SEO for 2022 from 2021-11-09T18:37:57

In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers:

• Changes to Google, including Google Core Web Vitals Listen

The Business Value of Customer Data Platforms from 2021-09-15T14:36:24

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide:

• What business challenges customer data platforms (C...
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Evolving the Employee Experience During&After the Pandemic from 2021-08-26T13:50:13

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work cou...

Navigating the New Customer Service Role from 2021-07-19T15:19:18

Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for ...

Pros&Cons of Accepting Cryptocurrency on Your Ecommerce Site from 2021-06-09T16:01:42

Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.

What Omnichannel Looks Like in 2021&Beyond from 2021-03-12T15:22:31

Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences, including real-life examples, what the future of omnichannel will look like, ...

Top Strategies to Win Globally with a Personalized&Localized DTC Channel from 2021-02-11T15:30:06

Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right ti...

Enhancing the Digital Customer Experience in Financial Services Part 2 from 2020-12-10T10:00:06

Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer e...

Enhancing the Digital Customer Experience in Financial Services Part 1 from 2020-11-16T10:00

Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Kh...

How to Quickly Ramp-Up a DTC Store with Shopify Plus from 2020-10-15T12:00

Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to...

Tips, Tactics, and Advice for the 2020 Holiday Season from 2020-09-21T10:00

From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday ...

Creating a Mobile-First Customer Experience from 2020-08-17T10:00

What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blu...

Re-Release: Creating an Omnichannel Loyalty Program from 2020-07-15T10:00

Acquiring and retaining customers in today's fast-changing economy takes more than a great product. Experts from Clutch and Magento share how to create an omnichannel loyalty program that deligh...

How Data Science Can Transform Your Business from 2020-06-15T09:00

Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.

Enhancing Voice Search For Your Brand from 2020-05-15T08:00

SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search....

How to Optimize Your Revenue with Signifyd from 2020-04-15T08:00

What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.

What is Experience Driven Commerce? from 2020-03-27T09:00

In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.

Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both from 2020-03-16T09:00

Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of P...

How to Ensure Your Ecommerce Strategy is Scalable with Deck Commerce from 2020-02-14T06:00

Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof...

ADA Compliance in Ecommerce: What Brands Need to Know from 2020-01-15T07:00

What does ADA web compliance mean for ecommerce? What steps can brands take to be ADA compliant? Meg O'Connell, CEO & founder of Global Disability Inclusion, and Sheridan Walker, IT consulta...

The Visual Economy&Creating Visual Customer Experiences from 2019-12-16T08:00

Joachim Klein, President & COO at Threekit, discusses the visual economy and shares his tips for ecommerce imagery, 3D visualization, and leveraging augmented reality.

What is Owned Marketing? from 2019-11-15T05:00

We chat with experts from Klaviyo about Owned Marketing in ecommerce. Find out how Owned Marketing helps brands with customer retention and loyalty, as well as what questions to ask vendors when...

How Sales Tax Could Be Holding Back Your Ecommerce Site from 2019-10-15T04:00

Everyone has to pay taxes, right? In this episode of The Funnel, Avalara covers everything from tax compliance and sales tax automation to the latest tax legislation that could be affecting your...

Enhancing the Post-Purchase Customer Experience from 2019-09-16T05:00

You've converted the customer, now you need to retain them. In this episode, we cover how to enhance the post-purchase experience—from email communications and the unboxing experience to returns...

Applying AI to Personalize the Ecommerce Experience from 2019-08-15T05:00

What's the current state of AI in ecommerce and how are brands applying AI to their ecommerce sites? Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what ...

How to Prepare For an Ecommerce Replatform from 2019-07-15T15:00

Replatforming an ecommerce site is a journey that requires the right team members and resources. Chris Guerra, Chief Growth Officer at Blue Acorn iCi, shares his tips for preparing for an ecomme...

Demystifying Personalization with Dynamic Yield from 2019-06-14T06:00

Dynamic Yield's Sr. Director of Channels & Alliances, Charles Brun, shares his insights, best practices, and predictions for ecommerce personalization.

Do's and Don'ts of Building an Internal Optimization Team from 2019-05-15T06:00

What's the best way to build an internal optimization team? Jared Hellman, Director of UX & Insights at Blue Acorn iCi, has the answers. (Hint: most people underestimate the resources they n...

Creating an Omnichannel Loyalty Program from 2019-04-16T12:00

Why is omnichannel so hard? How do you track and reward your loyal customers across all your sales channels? Andy O'Dell, Co-Founder & Chief Strategy Officer at Clutch and Travis Eiland, Hea...

Road to Magento Imagine: Insider Tips From Imagine Veteran Kevin Eichelberger from 2019-04-15T10:00

Are you attending Magento Imagine? In this episode, Kevin Eichelberger, founder and co-CEO of Blue Acorn iCi, covers everything you need to know before packing your bag and your swag and hitting...

What to Expect From Magento 2.3 from 2019-03-15T07:00

Josh Brinson, Blue Acorn iCi's own Magento fan boy, chats with us about what to expect from Magento 2.3 - from PWAs and multi-source inventory to GraphQL. 

How to Leverage User-Generated Content from 2019-02-15T06:00

We chat with Ben Kadory, Head of US Partnerships at Yotpo. We discuss the role UGC plays in a brand's ecommerce and marketing strategy, how to motivate shoppers to leave comments and share image...

Optimizing the Mobile Payment Experience from 2019-01-15T21:00

We chat with Greg Harvell, Principal Front-End Architect at Blue Acorn iCi. They discuss all things mobile payments: why consumers prefer, how they boost conversion rates, the ideal user interfa...

Tapping Into Retail Customers with Product Registration from 2019-01-15T05:00

We chat with Dan Forno, Direct of Client Success at Blue Acorn iCi, about product registration. While it's not the sexiest ecommerce topic, it's a necessary strategy for brands that want to reac...

How Shipping Plays Into Your Ecommerce Strategy with ShipperHQ from 2019-01-15T05:00

Karen Baker, founder and CEO of ShipperHQ, join Blue Acorn iCi to discuss how shipping plays into the ecommerce strategy, what customers expect in terms of shipping, the top shipping myths, and ...